Aircards was contracted by Boot Barn, America’s largest Western and Work retailer, to promote the launch of their new fashion line through the use of a Web AR print marketing campaign. Boot Barn has 250 stores in more than 30 states with a strong e-commerce presence. The company was founded more than three decades ago and still holds true to its Western roots.
The purpose of augmented reality is to create an innovative and more meaningful experience through increased user interaction and engagement. Coupling this brilliant technology with print marketing is a great way to increase product and brand engagement. Aircards leads the market with app-less augmented reality experiences, otherwise known as WebAR.
The cleverness of Burger King’s AR campaign goes beyond using their competitors’ ads against them. They integrated their long-standing selling point of flame-broiled burgers through the flame broiling of others’ marketing materials. The AR app also includes a payment feature that puts the free Whopper directly in a user’s cart. This is ingenious on four levels:It uses brand familiarity (flame-broil) to get their message across. It takes a user experience and turns it into a customer experience.