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Marketing

5 Creative Print Marketing Ideas Using Augmented Reality

From business cards to banners, augmented reality is changing the way you connect with customers through print marketing. A 2D presentation turns into a 3D experience as a video jumps off the page and into the world around your client. It’s exciting, it’s fun, and it’s great for customer conversion!

Marketing

March 30, 2020

Marketing Insights: Augmented Reality Advertising

Augmented Reality advertising has been around for a while now. It has been contained to app-based experiences, where brands have already invested in a mobile application so they could implement AR experiences within the app pretty easily. However the drawback to this was that for consumers to view the AR experience, they had to download the app first.

Marketing

March 16, 2020

What Is App-less Augmented Reality, and Why Is It The Future?

Aircards are web-browser based, which means that don't require an application in order to view an augmented reality experience. Additionally, the cloud-hosted nature of Aircards allows for the over-the-air, real-time, post-distribution updates of live content. Whereas with a traditional augmented reality application, users are often required to manually confirm application updates, no user interaction is required for Aircards experiences, as updates can be implemented instantaneously without any user input or awareness.

Marketing

June 28, 2019

The 3 Biggest Augmented Reality Misconceptions

Augmented Reality is gaining popularity among marketers and customers alike. Customers are getting a kick out of interacting with creative AR ads, like Burger King’s Burn That Ad campaign. Marketers are using augmented reality technology to elevate advertising to a new level of entertainment. Yet, there is still a lot of confusion about what augmented reality is and how it works.

Marketing

June 11, 2019

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