Augmented Reality is the newest trend in marketing that is quickly turning into a mainstay. Augmented Reality marketing combines elements of print and online advertising, elevating traditional strategies to a whole new level. The latest AR technology is accessible to small businesses, opening the doors that were once closed to all except the biggest of brands.
B2B companies are getting on board the augmented reality train, realizing its benefits go beyond a “cool factor” for customers. Now, B2B companies are innovating their sales presentations, product demos, and brand introductions with augmented reality. The technology is readily available to businesses of all sizes now, without the need for an app. It’s very effective and yes, it’s cool too.
In this Web AR marketing case study, we take a look at the world’s first AR printed campaign at a recruiting event. Jackson Hogg Recruitment contracted Aircards to attract the best candidates for their clients. Jackson Hogg is a UK-based leading recruitment partner in the engineering, manufacturing, and technology sectors. They find the best talent for their clients, helping organisations form the best teams possible to drive their success.
In this Web AR direct mail case study, we review an internal outreach campaign for Nationwide, one of the largest insurance and financial services companies in the world. Nationwide has over 32,000 employees and more than 30 office locations across the United States. The company is so well-known in the States that most passersby on the street can tell you their jingle, “Nationwide is on your side.”
In this Web AR case study, we are going to review the use of augmented reality in promoting the launch of Primera, a new Hewlett Packard Enterprise (HPE) storage product. HPE is a sister company of Hewlett Packard that specializes in enterprise hardware products, such as servers and networking equipment. As a leader in the IT industry, they wanted to use the latest AR technology to promote their new product launch.
For brands that use experiential marketing, (a strategy that engages consumers using branded experiences), it creates a memorable impact on the consumer and is proven to enhance brand salience and reinforce brand perceptions in a relevant and engaging manner. Removing experiential marketing can leave a large hole. However, we have a solution.
From business cards to banners, augmented reality is changing the way you connect with customers through print marketing. A 2D presentation turns into a 3D experience as a video jumps off the page and into the world around your client. It’s exciting, it’s fun, and it’s great for customer conversion!
Augmented Reality advertising has been around for a while now. It has been contained to app-based experiences, where brands have already invested in a mobile application so they could implement AR experiences within the app pretty easily. However the drawback to this was that for consumers to view the AR experience, they had to download the app first.
Aircards are web-browser based, which means that don't require an application in order to view an augmented reality experience. Additionally, the cloud-hosted nature of Aircards allows for the over-the-air, real-time, post-distribution updates of live content. Whereas with a traditional augmented reality application, users are often required to manually confirm application updates, no user interaction is required for Aircards experiences, as updates can be implemented instantaneously without any user input or awareness.
Augmented Reality is gaining popularity among marketers and customers alike. Customers are getting a kick out of interacting with creative AR ads, like Burger King’s Burn That Ad campaign. Marketers are using augmented reality technology to elevate advertising to a new level of entertainment. Yet, there is still a lot of confusion about what augmented reality is and how it works.