An engaging and highly innovative example of Web-based Augmented Reality, which is enhanced through the speed and reliability of 5G technology.
To deploy 3D Rita into a WebAR experience for a consumer focused campaign to promote EE 5G technology. We were tasked to take 3D animations of Rita Ora created by Happy Giant and deploy in a user-friendly WebAR experience.
Our expert design team optimised and converted the existing 3D files so that they were compatible for a WebAR environment. We worked closely with the EE team to deliver a wide online distribution strategy, which included paid social advertising across EE social channels as well as a link in Rita's Instagram stories to her 16 million followers.
The experience was a significant success, handling the sizeable influx in traffic from Rita's Instagram promotion with ease. The client was delighted with the effortless scalability and success of the multi-channel distribution strategy.
- 85,000+ AR Activations
- 3m 20s Average Dwell Time within the experience
- 13.2% Click-through Rate
The high average dwell time is a testament to the engaging nature of the technology. Consumers were spending time to replay the experience 2-3 times.
Experience dwell time coupled with a CTR of just over 13% shows that once consumers had finished engaging with the experience, a large proportion then clicked through to the EE landing page to learn more.
These results are a great example of how an engaging WebAR experience can drive powerful and very tangible results for a brand.