Augmented Reality FAQ

Frequently asked questions


What is Augmented Reality?

Augmented Reality (AR) is the real-time compositing of digital assets onto the real world. Our Web-Based AR technology is primarily used within handheld electronic applications like smartphones and tablets.

How does our Augmented Reality work?

The AR experience is initiated by either scanning a QR code with your smartphone camera, or navigating to a unique web-link. Both of these actions launch the AR experience in your mobile web browser, where our image tracking technology is then used to play a video, animation, or 3D content that is augmented into your reality.

Do I need to download an app to view Augmented Reality?

No way! We use cutting-edge Web-based AR technology, which means that our AR experiences require absolutely no 3rd party app download to view. Simply scan the QR code or navigate to the unique web-link and point your phone at the image target to activate the AR experience. Only three taps required.

Do I need to include a QR code in my graphic design?

No, QR codes are not required for our image tracking technology to function properly. They are simply a convenient way for users to navigate to the webpage where the AR experience exists. We recommend that your graphic design includes both a QR code and a short web-link, which we provide. This offers users the option to either scan the QR code, or type in the link, to navigate to the webpage.

How can I use Augmented Reality?

Augmented Reality can be used to increase the customer engagement of any traditional media channels. Print advertising, magazines, pull-up banners, billboards, product labels - AR can be used at any size or scale. Imagine interactive flyers, magazines and posters that spring to life, and eye-catching new product launches - all powered through AR technology.

Can I sell Augmented Reality technology to my own customers?

Yes, we work with multiple media agencies using our AR technology to improve their own service offering. If you'd like more information on how our partnerships work, get in touch.

What type of Augmented Reality experiences are available?

Our Web AR technology allows for both mind-blowing 2D and 3D experiences - anything you can think of, we can make it a reality!

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