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Immersive Brand Experience Examples You Need To See

Insights
August 4, 2025

Immersive brand experiences are fast becoming the next big thing in brand marketing. Audiences are craving real-world, interactive experiences and this presents an opportunity for brands to blend physical pop-ups and events with digital layers to create genuinely next-level immersive experiences and drive deeper connections with their consumers. From live pop-ups enhanced with AR to virtual extensions of real-world spaces, the line between digital and physical is disappearing and the creative possibilities are exponentially increasing.

This shift is redefining experiential marketing, so let’s take a closer look at why it matters as well as some of the best examples of immersive brand experiences to inspire your next experiential activation. 

Why Hybrid Immersive Brand Experiences Are Becoming So Popular

The way people interact with brands is changing. Physical presence alone isn’t enough, audiences want storytelling, interactivity and a sense of personal connection. Hybrid experiences meet that demand by layering digital content over real-world environments.

immersive brand experience butterfly trail
The Butterfly Trail @ The Outernet

This makes the moment more engaging and shareable, while allowing for real-time data capture and deeper campaign measurement. As tools like AR, generative AI and spatial analytics become more accessible, brands are finding new ways to merge digital innovation with real-world relevance.

Best Examples of Immersive Brand Experiences

So let's dive into some real-world, practical examples of immersive brand experiences that delivered a genuine 'wow' moment for visitors, as well as post-campaign reach from digital amplification across PR, paid social and owned channels.

Louis Vuitton x Yayoi Kusama

Louis Vuitton partnered up with world-renowned artist, Yayoi Kusama to launch a new range and they looked to new technologies to enhance their partnership. LVMH launched one of the largest ever Global AR activations, activating experiences outside of flagship stores.

LVMH brand experience immersive technology
LV x Yayoi Kusama Campaign

Users could scan a QR code and watch surreal 3D pumpkins, dots and mirrored elements come to life in real time, directly over the storefronts. This activation brought Kusama’s art into the physical world through cutting-edge Augmented Reality technology, developed by creative technology studio, Aircards.

Adidas Originals Try-On

For Adidas Originals, Foot Locker teamed with with Adidas to launch a virtual try-on experience using an AR Magic Mirror, enabling in-store shoppers to strike a pose in four select Adidas Originals styles, capturing a custom generated sharing video that boosted UGC and brand awareness.

adidas immersive brand experience
Adias x Footlocker AR Shoe Try-On Experience

This experience bridged the physical retail space with an interactive layer of product engagement, helping users visualise and explore styles in real time. As well as providing social sharing content to optimize for both sales as well as brand awareness and social virality.

Lenovo F1 Customiser

Aircards built a browser-based F1 car customiser that let fans design their own race liveries using generative inputs, CGI rendering and a real-time AR viewer. As part of a wider campaign celebrating Lenovo’s partnership with Formula 1, the winning design was projection-mapped onto the side of 20 Fenchurch Street in London, transforming the skyscraper into a creative canvas.

lenovo f1 projection mapping experience
Lenovo Race To Create F1 Experience

The experience blended digital personalisation with large-scale public spectacle, showing how immersive tools can power bold brand storytelling. It was a unique fusion of digital engagement and real-world visibility, turning user interaction into a headline grabbing brand moment.

The Butterfly Trail

The Butterfly Trail brought together digital and physical storytelling in one unforgettable experience. Set inside London’s Outernet, this immersive activation combined large-scale Unreal Engine visuals on wraparound LED screens with an AR powered trail that guided users through a mixed reality narrative.

live brand experiences
The Butterfly Trail

Visitors could interact with the experience via mobile as they explored the space, blurring the lines between virtual and physical in a rich, story-driven brand journey.

3 Reasons Brands Should Explore Immersive Brand Experiences

1. Higher Engagement: Interactive digital layers keep users on-site longer and create memorable touch points.

2. Measurable Impact: Tools like Metalitix help track spatial interactions and user flows in real time.

3. Creative Flexibility: With AR, CGI and generative tools, there’s no limit to what can be built into a campaign.

What’s Next for Hybrid Brand Experiences

At Aircards, we’re seeing a clear shift in immersive technology, and indeed, the experiences that immersive unlocks. The technologies that we use are no longer novel... They’re expected. But what’s changing is how they’re being delivered. The future of immersive isn’t just digital, it’s hybrid. Brands are moving beyond solely screen-based Augmented Reality into experiences that combine physical presence with digital storytelling.

Things like experiential pop-ups, LED tunnels and immersive shared spaces are being used to generate deep-level brand engagement. When paired with digital experiences that are integrated within the physical builds, brands can generate impressive marketing, PR and social reach with installations that live on long after the live moment.

We’ve built The Workshop to meet this moment. By combining creative tech with physical build in-house, we’re able to design activations that aren’t just interactive, but scalable. That means one experience can deliver impact in-person and reach millions online. If you're looking to create an amazing immersive brand experience, something that combines both physical and digital, get in touch. We’d love to help bring this to life for you.