Check out all things Augmented Reality in Aircards very own blog.
“Box Opening” is an ongoing trend that has taken over YouTube. For whatever reason, people are obsessed with watching people unbox products. Unboxing videos prove that creative product packaging is a foundational marketing strategy. And now, with Augmented Reality product packaging, there are even more ways to capitalize on the unboxing trend.
Businesses can use Augmented Reality for driving sales, increasing brand awareness and collecting highly engaged leads, to name a few examples. Augmented Reality, or more specifically, Web-based Augmented Reality can be used to provide seamless user-experiences that customers don’t have to download an app to engage with.
Aircards announces the release of a highly innovative new Spatial Analytics feature to enhance performance reporting and customer insights within 3D Augmented Reality campaigns. Derived through extensive internal R&D and client testing, this release represents an innovative advancement for web-based Augmented Reality marketing.
B2B companies are getting on board the augmented reality train, realizing its benefits go beyond a “cool factor” for customers. Now, B2B companies are innovating their sales presentations, product demos, and brand introductions with augmented reality. The technology is readily available to businesses of all sizes now, without the need for an app. It’s very effective and yes, it’s cool too.
Giving customers the ability to virtually try products out before making purchasing decisions is becoming more relevant than ever before. With restrictions on movement and limited access to in-store experiences, brands are now actively looking to alternative methods to allow customers to demo products in real-time Augmented Reality before purchasing. Utilising web-based Augmented Reality technology means that you can offer Virtual Try-on experiences within your existing website and product pages to give customers the opportunity to get an accurate sense of the look, feel and size of your products.
Augmented Reality face filters have been a huge part of the growth in popularity of apps such a Snapchat and Instagram. In recent years we’ve seen a major boom in the use of Web AR filters by companies to promote their brand or product. There has always been a limiting factor though. That limiting factor has been that these AR experiences are typically constrained to function within a particular app. To experience these filters live and in-action, you’d have to already have the app downloaded to your device. But now, all of that has changed. Say hello to Web AR filters, or web-based Augmented Reality filters.
We're delighted to welcome Dave Black to the Aircards team as our new Outreach and Partnerships Manager. Previous to Aircards, Dave is widely known throughout the Immersive Technology Sector and has a strong pedigree for establishing key solutions in the space, having worked for 3 of the most widely recognised leaders in AR (Blippar), VR (Rewind) and Spatial Audio (Mixed Immersion).
Aircards are proud to announce the launch of the Pot Noodle Virtual Careers Fair, in partnership with Gradbay. The Aircards design and development team worked to create an immersive, virtual replacement of their canceled live careers fair event within Augmented Reality. The experience features booths from a range of custom developed 3D booths that feature graduate employers, including the likes of GradBay, VitaCoco and FruitLab. Students on mobile devices can place the 3D careers fair scene within their own environment, transporting them to a fully interactive virtual experience.
With conferences cancelled worldwide due to the pandemic, Aircards used web-based Augmented Reality (Web AR) to create an engaging 360 video portal experience for Dell Technologies in the Middle East.
Web-based Augmented reality doesn’t just take advertising to the next level. It takes it to another world. Advertising goes from a stagnant plea for attention to an interactive experience with AR. It's now possible to deliver AR experiences direct to consumers smartphones, without the need for them to download a 3rd party app. Web AR works with any iOS or Android native device camera, allowing for a seamless user-experience. There are endless possibilities when it comes to app-less augmented reality uses in advertising, but here are the 5 categories they generally fall under (#3 is the newest!).
In this Web AR marketing case study, we take a look at the world’s first AR printed campaign at a recruiting event. Jackson Hogg Recruitment contracted Aircards to attract the best candidates for their clients. Jackson Hogg is a UK-based leading recruitment partner in the engineering, manufacturing, and technology sectors. They find the best talent for their clients, helping organisations form the best teams possible to drive their success.
In this Web AR direct mail case study, we review an internal outreach campaign for Nationwide, one of the largest insurance and financial services companies in the world. Nationwide has over 32,000 employees and more than 30 office locations across the United States. The company is so well-known in the States that most passersby on the street can tell you their jingle, “Nationwide is on your side.”
Aircards was contracted by Boot Barn, America’s largest Western and Work retailer, to promote the launch of their new fashion line through the use of a Web AR print marketing campaign. Boot Barn has 250 stores in more than 30 states with a strong e-commerce presence. The company was founded more than three decades ago and still holds true to its Western roots.
In this Web AR case study, we are going to review the use of augmented reality in promoting the launch of Primera, a new Hewlett Packard Enterprise (HPE) storage product. HPE is a sister company of Hewlett Packard that specializes in enterprise hardware products, such as servers and networking equipment. As a leader in the IT industry, they wanted to use the latest AR technology to promote their new product launch.
Aircards announces the launch of an exciting campaign with The Motley Fool, the popular private financial and investing advice company based in the US. Using web-based Augmented Reality in a Direct Mail campaign, it supports the launch of a new Augmented Reality investors service by The Motley Fool team.
For businesses of all shapes, sizes and varieties, marketing should be a high priority if you want to get your brand noticed. To do that, brands must optimise everything, from the brand image they present to the content that they put out to their consumers.
Augmented reality in construction is improving every stage of construction projects from marketing to design to implementation. Contractors can interact with clients in a whole new way, showing them designs in 3D virtual models and in real-time. Project managers and employees can also use the technology in countless ways on the job site to improve productivity and accuracy.
For brands that use experiential marketing, (a strategy that engages consumers using branded experiences), it creates a memorable impact on the consumer and is proven to enhance brand salience and reinforce brand perceptions in a relevant and engaging manner. Removing experiential marketing can leave a large hole. However, we have a solution.
From business cards to banners, augmented reality is changing the way you connect with customers through print marketing. A 2D presentation turns into a 3D experience as a video jumps off the page and into the world around your client. It’s exciting, it’s fun, and it’s great for customer conversion!
Out-of-home advertising, one of the oldest marketing strategies, is being launched into the future. Online advertising is losing visibility due to ad blockers and excessive competition. But billboards, street furniture, and signs are still standing in solidarity in the public eye. Modern marketers are taking advantage of the unavoidability of the ads, and taking OOH to the next level with augmented reality.
There has been an astronomical rise in popularity and demand for web-based Augmented Reality experiences from both consumers and brands. Web-based AR (Web AR) allows your existing and potential customers to engage with your brand through captivating AR experiences without the need to download an app to view - compatible on both iOS and Android standard device cameras. But before you start teleporting consumers to other worlds through Augmented Reality portals or launching an Augmented Reality direct mail campaign - identifying the right AR company for the project is crucial for its success.
We’ve put together a selection of our favourite Web AR experiences and AR Web Based marketing campaigns. From AR portals that transport consumers to different countries or worlds, to highly engaging AR experiences built into printed brochure designs. This list of examples should act as a spark for your creative minds - the possibilities are endless!
Aircards have teamed up with the innovative and forward thinking team at Alnwick Garden to create an engaging Spring/Summer Augmented Reality brochure to distribute across the UK.This app-less Augmented Reality leaflet was built using Web AR, meaning simply that the user does not have to download an app to view the experience.
Augmented Reality advertising has been around for a while now. It has been contained to app-based experiences, where brands have already invested in a mobile application so they could implement AR experiences within the app pretty easily. However the drawback to this was that for consumers to view the AR experience, they had to download the app first.
Web AR is taking the internet by storm. Brands, organisations and marketers are all starting to look at Web-Based Augmented Reality technology and identify use-cases within their business. To help inspire your next Web AR marketing campaign, here is 5 Web AR examples done right.
The fantastic team at Healium approached Aircards to create an animated 3D WebAR experience for the promotion of the Healium app, available on both iOS and Android app stores. The AR experience featured a custom 3D animation of a group of butterflies that emerging from the Healium business card and appear to flutter within the viewers own physical environment.
App-less Augmented reality, or Web AR in retail has unlimited potential to attract new customers and boost sales. There are millions of dollars invested today in AR projects by the biggest IT companies, examples including Google, Apple, Snapchat, and Facebook. Analysts have estimated that in 2020, the AR market is valued at more than 18.8 billion dollars.
WebAR is short for Web-based Augmented Reality, which is an Augmented Reality experience held within a webpage. This means all consumers have to do is navigate to the webpage URL to view an Augmented Reality experience through any iOS or Android smartphone camera. No app downloads are required. Completely app-less Augmented Reality experiences.
Aircards have teamed up with the innovation team at Stanley Black & Decker to create an engaging Proof-of-Concept company business card in Augmented Reality. This app-less Augmented Reality business card for SBD was built using WebAR, meaning simply that the user does not have to download an app to view the experience. Viewable with any standard iOS or Android device camera.
Augmented Reality for product packaging. By combining this traditional marketing tool with a brand new and innovative technology your brand can provide a memorable experience that will alter the way the consumers view the brand and product and keep them returning again and again.
Aircards announces today that it has partnered with Print Cakes, to provide the world’s first Augmented Reality cupcakes for corporate events.
The turn of the new decade has seen the drastic increase in interest towards Augmented Reality from enterprise customers. For Aircards, this is no surprise. The introduction of WebAR technology in 2019 (in real terms) has brought the ability for business to utilise the technology. This is where Augmented Reality has previously lagged behind. But now, companies like Aircards are driving the agenda on Augmented Reality marketing experiences a way that is seamless, quick and user-friendly.
At the CES event, Aircards officially launched their latest innovation - ‘Living’ AR business cards that seamlessly come to life and deliver a uniquely personal message. These business cards are available globally from Jan 2020 and are fully customisable, enabling brands to increase consumer engagement and demonstrate technical innovation.
The awareness and use of Augmented Reality is growing with significant pace and completely changing the user’s perception of reality. This futuristic technology offers an interactive experience which combines both the real world with a virtual one made up of perfectly incorporated computer generated graphics.
Creating and deploying an Augmented Reality campaign sounds like a big undertaking. We’re going to take you through the steps to bringing an Augmented Reality marketing campaign to life in this article. We’ll look at all the required information and assets, and help you plan out the steps you need to take before you launch.
Aircards team heads to CES 2020, Las Vegas on Northern Powerhouse Trade Mission. CES has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.
The main focus of your marketing, of course should be to utilise the channels that provide a high return on investment. One channel that has opened itself up only recently is the use of Augmented Reality for business. ￼￼￼￼￼In previous years AR just hasn’t been smooth enough from an effective marketing perspective. Clunky UX and slow, laboured experiences meant AR just wasn’t good enough for consumer use yet.
The purpose of augmented reality is to create an innovative and more meaningful experience through increased user interaction and engagement. Coupling this brilliant technology with print marketing is a great way to increase product and brand engagement. Aircards leads the market with app-less augmented reality experiences, otherwise known as WebAR.
It’s time to rethink your outdated views on printed media, with the help of augmented reality in direct mail. Savvy marketers are now implementing augmented reality into their print to help readers explore new worlds. Augmented reality marries digital and print together to help showcase your product or service in a whole new innovative way.
Advertising is a big part of our lives and people are more in tune with it than ever before. Due to the widespread constant selling and exhaustive advertising, people as a result expect to be talked to and sold to. To keep up with the consumer demand, brands need to create advertising campaigns that are authentic, with the consumer at the focus to provide meaningful experiences.
Aircards is proud to be one of the selection of headline sponsors at the most recent ‘Block Party’ which took place at the House of Watt, Amsterdam this past weekend. Block Party’s are blockchain-focused eco-system building events organised by Blocknorth, a company operating within the blockchain space headquartered in Newcastle-upon-Tyne, UK.
Aircards announces launch of a headline Augmented Reality campaign with US technology giant, Hewlett Packard Enterprise. Using Augmented Reality in a Direct Mail campaign, it supports the launch of new enterprise software product HPE Primera.
Augmented reality in business is increasingly being used. Researchers predict that by 2020, 100 million consumers will be shopping in augmented reality both online and in stores. As the need for augmented reality in business increases, so does the augmented reality technologies.
After launching their AR marketing platform less than 3 months ago, Aircards has just launched an Augmented Reality marketing campaign with US brand Boot Barn. Aircards announces today the launch of a headline campaign with US e-commerce giant, Boot Barn. The campaign uses Augmented Reality in a Direct Mail campaign to support the roll-out of a new Autumn product line, Wonderwest.
Mobile Augmented Reality is the use of Augmented Reality, typically on a smartphone device. Augmented Reality for iOS or Android devices that works seamlessly with the existing hardware. Back in the 'days of old' we have been restricted to clunky and poor UX, but Aircards has changed all that.Aircards utilises mobile devices powerful processing power to enable AR experiences to launch and operate super-smoothly. Aircards AR experiences are always app-less.
Mobile augmented reality is still relatively new technology, however, it has already attracted a significant amount of interest and enthusiasm.
Aircards have created a business card that implements the power of Augmented Reality (AR) as a dynamic, innovative and contemporary way of viewing business information on your smartphone or tablet with no app to download. We hope to change Gary Vee's thoughts on the traditional business card
Augmented reality (AR) is the interactive experience of a real world environment are enhanced by computer generated graphics, through multiple sensory modalities such as visual and auditory. The AR can be constructive and add to the natural environment or destructive and masks the natural environment. For the user the AR experience is intertwined with the physical world and creates an immersive feel for the simulated one.
The entire team here at Aircards are super proud to announce the launch of the first app-less Augmented Reality business cards service. Enabling browser-based augmented reality experiences within standard business card designs and templates.
Using Augmented Reality in years gone by has been notoriously difficult and quite frankly, clunky. The previous need for downloading 3rd applications from an app store was a clear barrier to entry for any legitimate Augmented Reality business card service. Our team identified this problem early on, and setup upon creating an AR business card service that wasn't victim to these issues. We succeeded.
Aircards are web-browser based, which means that don't require an application in order to view an augmented reality experience. Additionally, the cloud-hosted nature of Aircards allows for the over-the-air, real-time, post-distribution updates of live content. Whereas with a traditional augmented reality application, users are often required to manually confirm application updates, no user interaction is required for Aircards experiences, as updates can be implemented instantaneously without any user input or awareness.
Augmented Reality is gaining popularity among marketers and customers alike. Customers are getting a kick out of interacting with creative AR ads, like Burger King’s Burn That Ad campaign. Marketers are using augmented reality technology to elevate advertising to a new level of entertainment. Yet, there is still a lot of confusion about what augmented reality is and how it works.
The cleverness of Burger King’s AR campaign goes beyond using their competitors’ ads against them. They integrated their long-standing selling point of flame-broiled burgers through the flame broiling of others’ marketing materials. The AR app also includes a payment feature that puts the free Whopper directly in a user’s cart. This is ingenious on four levels:It uses brand familiarity (flame-broil) to get their message across. It takes a user experience and turns it into a customer experience.