Check out all things Augmented Reality in Aircards very own blog.
The entire team here at Aircards are super proud to announce the launch of the first app-less Augmented Reality business cards service. Enabling browser-based augmented reality experiences within standard business card designs and templates.
Using Augmented Reality in years gone by has been notoriously difficult and quite frankly, clunky. The previous need for downloading 3rd applications from an app store was a clear barrier to entry for any legitimate Augmented Reality business card service. Our team identified this problem early on, and setup upon creating an AR business card service that wasn't victim to these issues. We succeeded.
Aircards are web-browser based, which means that don't require an application in order to view an augmented reality experience. Additionally, the cloud-hosted nature of Aircards allows for the over-the-air, real-time, post-distribution updates of live content. Whereas with a traditional augmented reality application, users are often required to manually confirm application updates, no user interaction is required for Aircards experiences, as updates can be implemented instantaneously without any user input or awareness.
Augmented Reality is gaining popularity among marketers and customers alike. Customers are getting a kick out of interacting with creative AR ads, like Burger King’s Burn That Ad campaign. Marketers are using augmented reality technology to elevate advertising to a new level of entertainment. Yet, there is still a lot of confusion about what augmented reality is and how it works.
The cleverness of Burger King’s AR campaign goes beyond using their competitors’ ads against them. They integrated their long-standing selling point of flame-broiled burgers through the flame broiling of others’ marketing materials. The AR app also includes a payment feature that puts the free Whopper directly in a user’s cart. This is ingenious on four levels:It uses brand familiarity (flame-broil) to get their message across. It takes a user experience and turns it into a customer experience.
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