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Check out all things Augmented Reality in Aircards very own blog.

Augmented Reality Marketing Ideas: Health & Beauty

The beauty of Augmented Reality lies in its versatility and unparalleled ability to attract attention. Realizing its potential, the health & beauty industry is applying AR to marketing like their new shade of lipstick. From product packaging to virtual makeovers to “sample” videos, the marketing possibilities are endless with Augmented Reality.

Interesting Articles

September 24, 2020

13 Examples of Augmented Reality Experiential Marketing

Traditionally, experiential marketing is a live interaction between a brand and its audience. But with Augmented Reality, every form of marketing can now be transformed into an interactive experience. Best of all, Web AR technology makes it accessible to everyone without the need to download an app. That is why companies big and small are now investing in Augmented Reality, to take their marketing to the next level.

Interesting Articles

September 22, 2020

Kinder Provides Retail Shoppers Augmented Reality Safari Experience

Kinder provides shoppers a unique virtual experience with their ‘Jump Into Africa’ WebAR Retail Experience

Press Releases

September 21, 2020

Augmented Reality Marketing Ideas: Food & Beverage

The sound of a sizzling skillet. A cold beer being poured into a glass. Ooey gooey cheese stretching from pizza. If only you could infuse these moving sights and sounds into all of your marketing. Oh wait, you can! Augmented Reality is the next best thing to sending your actual food and drinks to your customers.

Interesting Articles

September 17, 2020

Smyle Engages Aircards To Enhance Samsung Life Unstoppable Experience Using Web AR

Samsung’s virtual press conference event impressed media attendees with a virtual Samsung House tour alongside live hands-on 3D Augmented Reality product demonstrations.

Press Releases

September 11, 2020

Vodafone Delivers Augmented Reality Direct Mail

V‍odafone launches Web-based Augmented Reality Direct Mail campaign with help from WebAR agency Aircards. Aircards are proud to announce the launch of an innovative Web AR direct mail experience created for telecommunications company Vodafone. 

Press Releases

August 27, 2020

Impact of Augmented Reality on Marketing

Augmented Reality is quickly becoming a billion-dollar industry. Much of this sky-rocketing growth is due to new technology that makes it accessible for small businesses. Now, augmented reality is becoming a key part in marketing strategies for businesses of all sizes. AR’s potential in the marketing sector is throwing open the doors that used to be locked to anyone besides the biggest of brands.

Interesting Articles

August 25, 2020

What Companies Use Augmented Reality?

With almost 28 years since the beginning of AR technology, there is a wide range of industries and companies that leverage AR today.

Interesting Articles

August 20, 2020

What Can Augmented Reality Do?

The potential for Augmented Reality has grown exponentially in the past couple of years. What was once only accessible to huge brands is now available to small businesses and even for personal use. From wedding invitations to international marketing campaigns, Augmented Reality can transform any traditional medium into an interactive experience. 

Interesting Articles

August 17, 2020

How to Use Augmented Reality for Marketing

Augmented Reality is a technology in which digital images are overlaid on the real surroundings of the users to provide an immersive and engaging experience.

Interesting Articles

August 13, 2020

How Big Is The Augmented Reality Market In 2020?

The Augmented Reality market is skyrocketing. Even though AR has been around for decades, the latest Web AR technology has now made it accessible to every level of the market. The number of Augmented Reality uses has greatly expanded as well. AR used to mainly only be used as a bold marketing ploy for huge consumer brands. Now, Augmented Reality is being used in every industry, including health, education, marketing, medical, automotive, retail, and so much more. 

Interesting Articles

August 11, 2020

Augmented Reality Analytics Explained

Along with providing a rich user experience, Augmented Reality boosts the perceived value of brands and products. Many analytical metrics help companies measure this perceived value and whether the use of AR marketing was a success. Having access to detailed analytics is also helpful for understanding their target audience better, enabling companies to fine-tune future campaigns.

Interesting Articles

August 6, 2020

Nutanix Launches Immersive Virtual Event Space In Web-based Augmented Reality

New project release: Immersive virtual expo booth in Web AR for Cloud-Computing giant Nutanix which can be activated anywhere on the globe. With their global events and conferences cancelled due to the pandemic, Nutanix teamed up with key Dubai-based partner CXO Strategies and Aircards to deliver an entirely virtual expo experience using web-based Augmented Reality. 

Press Releases

August 4, 2020

Joseph Guercio Set To Accelerate Success

We're delighted to welcome Joseph Guercio as our new freelance Sales Representative. Joseph has significant experience overseeing Business Development of their clientele through emerging technologies, data analytics and new customer acquisition. He brings nearly 10 years of experience with Fortune 500 companies throughout the United States including functions in Supply Chain, Business Intelligence and Product Development.

Press Releases

August 3, 2020

Web AR Out-of-Home Advertising Campaign with BON V!V Spiked Seltzer 

BON V!V Spiked Seltzer worked closely with WebAR agency Aircards to create an innovative Out-of-Home advertising campaign in Los Angeles and San Diego.

Press Releases

July 30, 2020

The Ultimate Guide To Connected Packaging 

Today's consumer product packaging is being transformed by a mixture of sophisticated and exciting technology's. When you combine technology with product packaging design, you get what is called Connected Packaging. But what lies within connected packaging and how will it transform the way in which brands engage customers? In this Ultimate Guide to Connected Packaging, we’ll look at the different aspects that make up connected packaging from Augmented Reality to Analytics and everything in-between.

Interesting Articles

July 28, 2020

Integrating 4K Video With Connected Packaging

Aircards are introducing their 4K-AR technology to Connected Packaging to enable adaptive streaming of content up to 4K resolution. Integrating Web-based Augmented Reality experiences with product packaging will enable ultra-high definition video content to be delivered via the packaging surfaces and create outstanding consumer experiences.

Interesting Articles

July 17, 2020

What is Augmented Reality Marketing?

Augmented Reality is the newest trend in marketing that is quickly turning into a mainstay. Augmented Reality marketing combines elements of print and online advertising, elevating traditional strategies to a whole new level. The latest AR technology is accessible to small businesses, opening the doors that were once closed to all except the biggest of brands. 


July 17, 2020

Aircards Announces 4K Video Enabled Web AR Experiences

Web AR agency, Aircards launches 4K video enabled Web AR experiences through adaptive streaming of high-resolution video content in Web-based Augmented Reality. The proprietary software uses a similar approach to buffering video on platforms such as Youtube and Netflix, effectively eliminating the limit of video duration for content and significantly reducing experience load times.

Press Releases

July 13, 2020

5 Benefits of Augmented Reality Product Packaging

“Box Opening” is an ongoing trend that has taken over YouTube. For whatever reason, people are obsessed with watching people unbox products. Unboxing videos prove that creative product packaging is a foundational marketing strategy. And now, with Augmented Reality product packaging, there are even more ways to capitalize on the unboxing trend.

Interesting Articles

July 9, 2020

How Can Businesses Use Augmented Reality?

Businesses can use Augmented Reality for driving sales, increasing brand awareness and collecting highly engaged leads, to name a few examples. Augmented Reality, or more specifically, Web-based Augmented Reality can be used to provide seamless user-experiences that customers don’t have to download an app to engage with.

Interesting Articles

July 2, 2020

Aircards Develop Innovative Web AR Spatial Analytics

Aircards announces the release of a highly innovative new Spatial Analytics feature to enhance performance reporting and customer insights within 3D Augmented Reality campaigns. Derived through extensive internal R&D and client testing, this release represents an innovative advancement for web-based Augmented Reality marketing.

Press Releases

July 1, 2020

Benefits of Augmented Reality for B2B Marketing

B2B companies are getting on board the augmented reality train, realizing its benefits go beyond a “cool factor” for customers. Now, B2B companies are innovating their sales presentations, product demos, and brand introductions with augmented reality. The technology is readily available to businesses of all sizes now, without the need for an app. It’s very effective and yes, it’s cool too.


June 19, 2020

Top 5 Augmented Reality Virtual Try-On Examples

Giving customers the ability to virtually try products out before making purchasing decisions is becoming more relevant than ever before. With restrictions on movement and limited access to in-store experiences, brands are now actively looking to alternative methods to allow customers to demo products in real-time Augmented Reality before purchasing. Utilising web-based Augmented Reality technology means that you can offer Virtual Try-on experiences within your existing website and product pages to give customers the opportunity to get an accurate sense of the look, feel and size of your products.

Interesting Articles

June 3, 2020

The Ultimate Guide to Web AR Filters

Augmented Reality face filters have been a huge part of the growth in popularity of apps such a Snapchat and Instagram. In recent years we’ve seen a major boom in the use of Web AR filters by companies to promote their brand or product. There has always been a limiting factor though. That limiting factor has been that these AR experiences are typically constrained to function within a particular app. To experience these filters live and in-action, you’d have to already have the app downloaded to your device. But now, all of that has changed. Say hello to Web AR filters, or web-based Augmented Reality filters.

Interesting Articles

May 28, 2020

Dave Black Joins Aircards as Outreach and Partnerships Manager

We're delighted to welcome Dave Black to the Aircards team as our new Outreach and Partnerships Manager. Previous to Aircards, Dave is widely known throughout the Immersive Technology Sector and has a strong pedigree for establishing key solutions in the space, having worked for 3 of the most widely recognised leaders in AR (Blippar), VR (Rewind) and Spatial Audio (Mixed Immersion). 


May 28, 2020

Pot Noodle Augmented Reality Careers Fair for Students

Aircards are proud to announce the launch of the Pot Noodle Virtual Careers Fair, in partnership with Gradbay. The Aircards design and development team worked to create an immersive, virtual replacement of their canceled live careers fair event within Augmented Reality. The experience features booths from a range of custom developed 3D booths that feature graduate employers, including the likes of GradBay, VitaCoco and FruitLab. Students on mobile devices can place the 3D careers fair scene within their own environment, transporting them to a fully interactive virtual experience.


May 21, 2020

Dell Technologies Launches Augmented Reality Event Experience

With conferences cancelled worldwide due to the pandemic, Aircards used web-based Augmented Reality (Web AR) to create an engaging 360 video portal experience for Dell Technologies in the Middle East. 

Press Releases

May 19, 2020

5 Innovative Augmented Reality Uses in Advertising

Web-based Augmented reality doesn’t just take advertising to the next level. It takes it to another world. Advertising goes from a stagnant plea for attention to an interactive experience with AR. It's now possible to deliver AR experiences direct to consumers smartphones, without the need for them to download a 3rd party app. Web AR works with any iOS or Android native device camera, allowing for a seamless user-experience. There are endless possibilities when it comes to app-less augmented reality uses in advertising, but here are the 5 categories they generally fall under (#3 is the newest!).

Interesting Articles

May 15, 2020

WebAR Marketing Case Study: Jackson Hogg Recruitment

In this Web AR marketing case study, we take a look at the world’s first AR printed campaign at a recruiting event. Jackson Hogg Recruitment contracted Aircards to attract the best candidates for their clients. Jackson Hogg is a UK-based leading recruitment partner in the engineering, manufacturing, and technology sectors. They find the best talent for their clients, helping organisations form the best teams possible to drive their success.


May 14, 2020

Web AR Direct Mail Case Study: Nationwide

In this Web AR direct mail case study, we review an internal outreach campaign for Nationwide, one of the largest insurance and financial services companies in the world. Nationwide has over 32,000 employees and more than 30 office locations across the United States. The company is so well-known in the States that most passersby on the street can tell you their jingle, “Nationwide is on your side.”


May 13, 2020

Web AR Print Marketing Case Study: Boot Barn

Aircards was contracted by Boot Barn, America’s largest Western and Work retailer, to promote the launch of their new fashion line through the use of a Web AR print marketing campaign. Boot Barn has 250 stores in more than 30 states with a strong e-commerce presence. The company was founded more than three decades ago and still holds true to its Western roots.


May 12, 2020

Web AR Case Study: Hewlett Packard Enterprise

In this Web AR case study, we are going to review the use of augmented reality in promoting the launch of Primera, a new Hewlett Packard Enterprise (HPE) storage product. HPE is a sister company of Hewlett Packard that specializes in enterprise hardware products, such as servers and networking equipment. As a leader in the IT industry, they wanted to use the latest AR technology to promote their new product launch.


May 5, 2020

The Motley Fool Launch AR Direct Mail Campaign

Aircards announces the launch of an exciting campaign with The Motley Fool, the popular private financial and investing advice company based in the US. Using web-based Augmented Reality in a Direct Mail campaign, it supports the launch of a new Augmented Reality investors service by The Motley Fool team.

Press Releases

May 1, 2020

Why Augmented Reality Should Be Part of Your Audience Building Campaign

For businesses of all shapes, sizes and varieties, marketing should be a high priority if you want to get your brand noticed. To do that, brands must optimise everything, from the brand image they present to the content that they put out to their consumers. 

Interesting Articles

April 22, 2020

7 Helpful Ways to Use Augmented Reality in Construction

Augmented reality in construction is improving every stage of construction projects from marketing to design to implementation. Contractors can interact with clients in a whole new way, showing them designs in 3D virtual models and in real-time. Project managers and employees can also use the technology in countless ways on the job site to improve productivity and accuracy.

Interesting Articles

April 17, 2020

5 Must-See AR Home Examples

For brands that use experiential marketing, (a strategy that engages consumers using branded experiences), it creates a memorable impact on the consumer and is proven to enhance brand salience and reinforce brand perceptions in a relevant and engaging manner. Removing experiential marketing can leave a large hole. However, we have a solution.


April 16, 2020

5 Creative Print Marketing Ideas Using Augmented Reality

From business cards to banners, augmented reality is changing the way you connect with customers through print marketing. A 2D presentation turns into a 3D experience as a video jumps off the page and into the world around your client. It’s exciting, it’s fun, and it’s great for customer conversion!


March 30, 2020

Unforgettable AR Out-of-Home Advertisements

Out-of-home advertising, one of the oldest marketing strategies, is being launched into the future. Online advertising is losing visibility due to ad blockers and excessive competition. But billboards, street furniture, and signs are still standing in solidarity in the public eye. Modern marketers are taking advantage of the unavoidability of the ads, and taking OOH to the next level with augmented reality. 

Interesting Articles

March 20, 2020

Choosing The Right AR Company in 2020

There has been an astronomical rise in popularity and demand for web-based Augmented Reality experiences from both consumers and brands. Web-based AR (Web AR) allows your existing and potential customers to engage with your brand through captivating AR experiences without the need to download an app to view - compatible on both iOS and Android standard device cameras. But before you start teleporting consumers to other worlds through Augmented Reality portals or launching an Augmented Reality direct mail campaign - identifying the right AR company for the project is crucial for its success.

Interesting Articles

March 20, 2020

AR Web Based Ideas For This Year

We’ve put together a selection of our favourite Web AR experiences and AR Web Based marketing campaigns. From AR portals that transport consumers to different countries or worlds, to highly engaging AR experiences built into printed brochure designs. This list of examples should act as a spark for your creative minds - the possibilities are endless!

Interesting Articles

March 18, 2020

Alnwick Garden Launch Augmented Reality Brochure

Aircards have teamed up with the innovative and forward thinking team at Alnwick Garden to create an engaging Spring/Summer Augmented Reality brochure to distribute across the UK.This app-less Augmented Reality leaflet was built using Web AR, meaning simply that the user does not have to download an app to view the experience.

Press Releases

March 17, 2020

Marketing Insights: Augmented Reality Advertising

Augmented Reality advertising has been around for a while now. It has been contained to app-based experiences, where brands have already invested in a mobile application so they could implement AR experiences within the app pretty easily. However the drawback to this was that for consumers to view the AR experience, they had to download the app first.


March 16, 2020

Top 5 Web AR Examples in 2020

Web AR is taking the internet by storm. Brands, organisations and marketers are all starting to look at Web-Based Augmented Reality technology and identify use-cases within their business. To help inspire your next Web AR marketing campaign, here is 5 Web AR examples done right.

Interesting Articles

March 3, 2020

3D Animated WebAR Experience Launched for Healium

The fantastic team at Healium approached Aircards to create an animated 3D WebAR experience for the promotion of the Healium app, available on both iOS and Android app stores. The AR experience featured a custom 3D animation of a group of butterflies that emerging from the Healium business card and appear to flutter within the viewers own physical environment.


February 28, 2020

Web AR In Retail: How Augmented Reality Brings Your Business to Life

App-less Augmented reality, or Web AR in retail has unlimited potential to attract new customers and boost sales. There are millions of dollars invested today in AR projects by the biggest IT companies, examples including Google, Apple, Snapchat, and Facebook. Analysts have estimated that in 2020, the AR market is valued at more than 18.8 billion dollars.

Interesting Articles

February 26, 2020

What Is WebAR and Why Is It So Exciting?

WebAR is short for Web-based Augmented Reality, which is an Augmented Reality experience held within a webpage. This means all consumers have to do is navigate to the webpage URL to view an Augmented Reality experience through any iOS or Android smartphone camera. No app downloads are required. Completely app-less Augmented Reality experiences.

Interesting Articles

February 24, 2020

Aircards Create AR Business Card (WebAR) for Stanley Black & Decker

Aircards have teamed up with the innovation team at Stanley Black & Decker to create an engaging Proof-of-Concept company business card in Augmented Reality. This app-less Augmented Reality business card for SBD was built using WebAR, meaning simply that the user does not have to download an app to view the experience. Viewable with any standard iOS or Android device camera.


February 24, 2020

Augmented Reality For Product Packaging

Augmented Reality for product packaging. By combining this traditional marketing tool with a brand new and innovative technology your brand can provide a memorable experience that will alter the way the consumers view the brand and product and keep them returning again and again.

Interesting Articles

February 18, 2020

Aircards x Print Cakes Launch Augmented Reality Event Cakes

Aircards announces today that it has partnered with Print Cakes, to provide the world’s first Augmented Reality cupcakes for corporate events. 

Press Releases

January 31, 2020

Enterprise Adoption of Augmented Reality in 2020

The turn of the new decade has seen the drastic increase in interest towards Augmented Reality from enterprise customers. For Aircards, this is no surprise. The introduction of WebAR technology in 2019 (in real terms) has brought the ability for business to utilise the technology. This is where Augmented Reality has previously lagged behind. But now, companies like Aircards are driving the agenda on Augmented Reality marketing experiences a way that is seamless, quick and user-friendly.

Interesting Articles

January 28, 2020

Aircards Launches Innovative 'Living' AR Business Cards

At the CES event, Aircards officially launched their latest innovation - ‘Living’ AR business cards that seamlessly come to life and deliver a uniquely personal message. These business cards are available globally from Jan 2020 and are fully customisable, enabling brands to increase consumer engagement and demonstrate technical innovation.

Press Releases

January 20, 2020

5 Augmented Reality Trends of 2020

The awareness and use of Augmented Reality is growing with significant pace and completely changing the user’s perception of reality. This futuristic technology offers an interactive experience which combines both the real world with a virtual one made up of perfectly incorporated computer generated graphics. 

Interesting Articles

January 17, 2020

How to Create an Augmented Reality Marketing Campaign

Creating and deploying an Augmented Reality campaign sounds like a big undertaking. We’re going to take you through the steps to bringing an Augmented Reality marketing campaign to life in this article. We’ll look at all the required information and assets, and help you plan out the steps you need to take before you launch.

Interesting Articles

December 19, 2019

Aircards to attend CES 2020, Las Vegas on Northern Powerhouse Trade Mission

Aircards team heads to CES 2020, Las Vegas on Northern Powerhouse Trade Mission. CES has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.

Press Releases

December 19, 2019

Augmented Reality for Business in 2020

The main focus of your marketing, of course should be to utilise the channels that provide a high return on investment. One channel that has opened itself up only recently is the use of Augmented Reality for business. In previous years AR just hasn’t been smooth enough from an effective marketing perspective. Clunky UX and slow, laboured experiences meant AR just wasn’t good enough for consumer use yet.

Interesting Articles

December 14, 2019

Augmented Reality Print Examples

The purpose of augmented reality is to create an innovative and more meaningful experience through increased user interaction and engagement. Coupling this brilliant technology with print marketing is a great way to increase product and brand engagement. Aircards leads the market with app-less augmented reality experiences, otherwise known as WebAR. 


November 27, 2019

Augmented Reality in Direct Mail

It’s time to rethink your outdated views on printed media, with the help of augmented reality in direct mail. Savvy marketers are now implementing augmented reality into their print to help readers explore new worlds. Augmented reality marries digital and print together to help showcase your product or service in a whole new innovative way. 

Interesting Articles

November 21, 2019

For Brands, Augmented Reality Is A Superpower

Advertising is a big part of our lives and people are more in tune with it than ever before. Due to the widespread constant selling and exhaustive advertising, people as a result expect to be talked to and sold to. To keep up with the consumer demand, brands need to create advertising campaigns that are authentic, with the consumer at the focus to provide meaningful experiences. 

Interesting Articles

November 12, 2019

Aircards Supports Blockchain Eco-System Event in Amsterdam

Aircards is proud to be one of the selection of headline sponsors at the most recent ‘Block Party’ which took place at the House of Watt, Amsterdam this past weekend. Block Party’s are blockchain-focused eco-system building events organised by Blocknorth, a company operating within the blockchain space headquartered in Newcastle-upon-Tyne, UK.


November 11, 2019

Aircards Launch Headline AR Campaign With US Technology Giant, Hewlett Packard Enterprise

Aircards announces launch of a headline Augmented Reality campaign with US technology giant, Hewlett Packard Enterprise. Using Augmented Reality in a Direct Mail campaign, it supports the launch of new enterprise software product HPE Primera. 

Press Releases

November 4, 2019

Augmented Reality In Business

Augmented reality in business is increasingly being used. Researchers predict that by 2020, 100 million consumers will be shopping in augmented reality both online and in stores. As the need for augmented reality in business increases, so does the augmented reality technologies.

Interesting Articles

October 31, 2019

Aircards Launches Augmented Reality Campaign With Boot Barn, $1Billion US-based E-commerce Brand 

After launching their AR marketing platform less than 3 months ago, Aircards has just launched an Augmented Reality marketing campaign with US brand Boot Barn. Aircards announces today the launch of a headline campaign with US e-commerce giant, Boot Barn. The campaign uses Augmented Reality in a Direct Mail campaign to support the roll-out of a new Autumn product line, Wonderwest. 

Press Releases

October 17, 2019

What is Mobile Augmented Reality?

Mobile Augmented Reality is the use of Augmented Reality, typically on a smartphone device. Augmented Reality for iOS or Android devices that works seamlessly with the existing hardware. Back in the 'days of old' we have been restricted to clunky and poor UX, but Aircards has changed all that.Aircards utilises mobile devices powerful processing power to enable AR experiences to launch and operate super-smoothly. Aircards AR experiences are always app-less.

Interesting Articles

October 16, 2019

WebAR In Mobile Augmented Reality

Mobile augmented reality is still relatively new technology, however, it has already attracted a significant amount of interest and enthusiasm. 

Interesting Articles

October 10, 2019

Changing Gary Vee's Mind On AR Business Cards

Aircards have created a business card that implements the power of Augmented Reality (AR) as a dynamic, innovative and contemporary way of viewing business information on your smartphone or tablet with no app to download. We hope to change Gary Vee's thoughts on the traditional business card

Interesting Articles

October 2, 2019

5 Key Applications of Augmented Reality

Augmented reality (AR) is the interactive experience of a real world environment are enhanced by computer generated graphics, through multiple sensory modalities such as visual and auditory. The AR can be constructive and add to the natural environment or destructive and masks the natural environment. For the user the AR experience is intertwined with the physical world and creates an immersive feel for the simulated one. 

Interesting Articles

September 24, 2019

Aircards Launch Augmented Reality Business Cards Service

The entire team here at Aircards are super proud to announce the launch of the first app-less Augmented Reality business cards service. Enabling browser-based augmented reality experiences within standard business card designs and templates.


July 24, 2019

How to Use Augmented Reality Business Cards

Using Augmented Reality in years gone by has been notoriously difficult and quite frankly, clunky. The previous need for downloading 3rd applications from an app store was a clear barrier to entry for any legitimate Augmented Reality business card service. Our team identified this problem early on, and setup upon creating an AR business card service that wasn't victim to these issues. We succeeded.

Business Cards

July 23, 2019

What Is App-less Augmented Reality, and Why Is It The Future?

Aircards are web-browser based, which means that don't require an application in order to view an augmented reality experience. Additionally, the cloud-hosted nature of Aircards allows for the over-the-air, real-time, post-distribution updates of live content. Whereas with a traditional augmented reality application, users are often required to manually confirm application updates, no user interaction is required for Aircards experiences, as updates can be implemented instantaneously without any user input or awareness.


June 28, 2019

The 3 Biggest Augmented Reality Misconceptions

Augmented Reality is gaining popularity among marketers and customers alike. Customers are getting a kick out of interacting with creative AR ads, like Burger King’s Burn That Ad campaign. Marketers are using augmented reality technology to elevate advertising to a new level of entertainment. Yet, there is still a lot of confusion about what augmented reality is and how it works.


June 11, 2019

Burn That Ad - Burger King® Sets Fire to McDonald's?!

The cleverness of Burger King’s AR campaign goes beyond using their competitors’ ads against them. They integrated their long-standing selling point of flame-broiled burgers through the flame broiling of others’ marketing materials. The AR app also includes a payment feature that puts the free Whopper directly in a user’s cart. This is ingenious on four levels:It uses brand familiarity (flame-broil) to get their message across. It takes a user experience and turns it into a customer experience.


May 30, 2019

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