Check out all things Augmented Reality in Aircards very own blog.
The awareness and use of Augmented Reality is growing with significant pace and completely changing the user’s perception of reality. This futuristic technology offers an interactive experience which combines both the real world with a virtual one made up of perfectly incorporated computer generated graphics.
Creating and deploying an Augmented Reality campaign sounds like a big undertaking. We’re going to take you through the steps to bringing an Augmented Reality marketing campaign to life in this article. We’ll look at all the required information and assets, and help you plan out the steps you need to take before you launch.
Aircards team heads to CES 2020, Las Vegas on Northern Powerhouse Trade Mission. CES has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.
The main focus of your marketing, of course should be to utilise the channels that provide a high return on investment. One channel that has opened itself up only recently is the use of Augmented Reality for business. ￼￼￼￼￼In previous years AR just hasn’t been smooth enough from an effective marketing perspective. Clunky UX and slow, laboured experiences meant AR just wasn’t good enough for consumer use yet.
Here at Aircards we hope to lead the market with our innovative app-less augmented reality experiences. Check out some of our augmented reality print examples
It’s time to rethink your outdated views on printed media, with the help of augmented reality in direct mail. Savvy marketers are now implementing augmented reality into their print to help readers explore new worlds. Augmented reality marries digital and print together to help showcase your product or service in a whole new innovative way.
Advertising is a big part of our lives and people are more in tune with it than ever before. Due to the widespread constant selling and exhaustive advertising, people as a result expect to be talked to and sold to. To keep up with the consumer demand, brands need to create advertising campaigns that are authentic, with the consumer at the focus to provide meaningful experiences.
Aircards is proud to be one of the selection of headline sponsors at the most recent ‘Block Party’ which took place at the House of Watt, Amsterdam this past weekend. Block Party’s are blockchain-focused eco-system building events organised by Blocknorth, a company operating within the blockchain space headquartered in Newcastle-upon-Tyne, UK.
Aircards announces launch of a headline Augmented Reality campaign with US technology giant, Hewlett Packard Enterprise. Using Augmented Reality in a Direct Mail campaign, it supports the launch of new enterprise software product HPE Primera.
Augmented reality in business is increasingly being used. Researchers predict that by 2020, 100 million consumers will be shopping in augmented reality both online and in stores. As the need for augmented reality in business increases, so does the augmented reality technologies.
After launching their AR marketing platform less than 3 months ago, Aircards has just launched an Augmented Reality marketing campaign with US brand Boot Barn. Aircards announces today the launch of a headline campaign with US e-commerce giant, Boot Barn. The campaign uses Augmented Reality in a Direct Mail campaign to support the roll-out of a new Autumn product line, Wonderwest.
Mobile Augmented Reality is the use of Augmented Reality, typically on a smartphone device. Augmented Reality for iOS or Android devices that works seamlessly with the existing hardware. Back in the 'days of old' we have been restricted to clunky and poor UX, but Aircards has changed all that.Aircards utilises mobile devices powerful processing power to enable AR experiences to launch and operate super-smoothly. Aircards AR experiences are always app-less.
Mobile augmented reality is still relatively new technology, however, it has already attracted a significant amount of interest and enthusiasm.
Aircards have created a business card that implements the power of Augmented Reality (AR) as a dynamic, innovative and contemporary way of viewing business information on your smartphone or tablet with no app to download. We hope to change Gary Vee's thoughts on the traditional business card
Augmented reality (AR) is the interactive experience of a real world environment are enhanced by computer generated graphics, through multiple sensory modalities such as visual and auditory. The AR can be constructive and add to the natural environment or destructive and masks the natural environment. For the user the AR experience is intertwined with the physical world and creates an immersive feel for the simulated one.
The entire team here at Aircards are super proud to announce the launch of the first app-less Augmented Reality business cards service. Enabling browser-based augmented reality experiences within standard business card designs and templates.
Using Augmented Reality in years gone by has been notoriously difficult and quite frankly, clunky. The previous need for downloading 3rd applications from an app store was a clear barrier to entry for any legitimate Augmented Reality business card service. Our team identified this problem early on, and setup upon creating an AR business card service that wasn't victim to these issues. We succeeded.
Aircards are web-browser based, which means that don't require an application in order to view an augmented reality experience. Additionally, the cloud-hosted nature of Aircards allows for the over-the-air, real-time, post-distribution updates of live content. Whereas with a traditional augmented reality application, users are often required to manually confirm application updates, no user interaction is required for Aircards experiences, as updates can be implemented instantaneously without any user input or awareness.
Augmented Reality is gaining popularity among marketers and customers alike. Customers are getting a kick out of interacting with creative AR ads, like Burger King’s Burn That Ad campaign. Marketers are using augmented reality technology to elevate advertising to a new level of entertainment. Yet, there is still a lot of confusion about what augmented reality is and how it works.
The cleverness of Burger King’s AR campaign goes beyond using their competitors’ ads against them. They integrated their long-standing selling point of flame-broiled burgers through the flame broiling of others’ marketing materials. The AR app also includes a payment feature that puts the free Whopper directly in a user’s cart. This is ingenious on four levels:It uses brand familiarity (flame-broil) to get their message across. It takes a user experience and turns it into a customer experience.