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Check out all things Augmented Reality in Aircards very own blog.

How AR Improves & Promotes Sustainability Efforts

Consumerism has evolved. It is no longer solely about the needs of an individual. It is no longer just about providing an end product. It’s now also about the needs of the community and the planet. It’s now also about the process that brings value to more than the end customer. It’s about meeting social and environmental needs, as well as the consumer’s.

Interesting Articles

June 10, 2021

The 5G & Augmented Reality Advertising Research Report

We’re proud to announce our involvement with the recent Ericsson Emodo Primary Survey Research Study analysing a respondent group of 5G phone users in March 2021, exploring experience with 5G as well the potential for Web based Augmented Reality advertising.

Press Releases

June 8, 2021

Jade Hallett Joins Aircards Team As 3D Artist

We’re excited to welcome talented new 3D Artist Jade Hallett to our growing team! Jade graduated from Teesside University with a MA in Games Art and a BA in Computer Animation, spending time also on a R&D Internship with Procter and Gamble - her project of which was winner of the 2018 SPARKS award.

News

May 14, 2021

Inline WebAR Set to Transform E-Commerce

There is a big new development in the AR world, known as Inline WebAR. It’s a game changer for how brands present their AR features and experiences. It creates a seamless user experience that improves analytics and sales processes across the board. 

Interesting Articles

May 12, 2021

Aircards Expands Commercial Team With Experienced New Hire

We’re proud to announce and welcome John to the Aircards team. John will play an important role in communicating the benefits of utilising Web-based Augmented Reality technology to clients and partners, with a particular focus on retail and FMCG sectors. 

Press Releases

April 1, 2021

What is Inline AR and How to Use It

Inline AR is the next big step in Augmented Reality integration. It will greatly impact the e-commerce and retail realm, as well as have many use cases in other sectors. The new style of integration allows for a more seamless user experience that benefits both the user and the provider. In this article, we'll explain what Inline AR is, why it's such a big deal, and how to use it to your brand's advantage.

Interesting Articles

March 30, 2021

Markerless vs. Marker-based AR with Examples

Augmented Reality adds digital elements to real-world environments, but how elements are placed varies based on the experience. The two most common types are markerless and marker-based Augmented Reality. The simplest explanation is the latter relies on a recognizable image, whereas the former does not. 

Interesting Articles

March 18, 2021

Web AR Collaboration: Yay or Nay?

A couple of years ago, Augmented Reality collaboration was an intriguing concept that didn’t seem very practical. However, with the huge and sudden shift to remote work in 2020, virtual collaboration became a necessity. And though the world is slowly returning to normal after the pandemic, people question whether they really need to return to the office.

Interesting Articles

March 16, 2021

Aircards Expands Client Services Team With New Hire

Client Services Assistant, Emily Collins joins the Aircards team as part of rapid expansion plans. We’re delighted to welcome Emily onboard the team to enable increased client and partner engagement.

News

March 11, 2021

5G Impact on Real-Time WebAR

Augmented Reality relies on real-time, real-environment experiences to have an impact on its users. AR is certainly not effective if digital elements don’t interact with the user’s surroundings and movements. WebAR has successfully supplied real-time AR experiences for some time now, but those experiences are about to get a boost with 5G Augmented Reality.

Interesting Articles

March 2, 2021

Reviewing the 11 Best WebAR Experiences

Let’s look at the best WebAR experiences from different categories to show the range of what WebAR can accomplish. From business cards to OOH and product packaging to live events, the following list has it all. 

Interesting Articles

February 25, 2021

Top 7 QR Code Augmented Reality Examples

By scanning a simple QR code, consumers can be transported to an augmented reality experience. From product packaging to OOH advertisements to web pages, you can launch an interactive marketing campaign that takes your brand to the next level. We’re going to show you how with the following top QR code Augmented Reality examples.

Interesting Articles

February 23, 2021

5 Best Web-based Augmented Reality Portals

Web-based Augmented Reality Portals are AR at its finest. Web AR Portals provide a similar experience as VR but within a person’s real environment. And, perhaps most importantly, no VR glasses are required!

Interesting Articles

February 18, 2021

Aircards Hires New WebXR Developer Talent

Talented Software Developer, Tavius Kotavy is welcomed to the fast expanding Aircards team as WebXR Developer in continued company expansion

News

February 17, 2021

Augmented Reality in Tourism (Mid and Post-Pandemic)

The tourism industry was hit hard in 2020 and has since been trying to adapt and overcome. To stay connected and adjust to new public regulations, many in the industry turned to Augmented Reality. And now, as we see the light at the end of the Pandemic tunnel, the tourism industry is preparing for the flood gates to open, using AR to guide the waters their way!

Interesting Articles

February 16, 2021

Simon Fraser University Launches Mixed Reality Event

Leveraging Mixed Reality events with Aircards, SFU was able to deliver an engaging and fully virtual version of their annual StreetFest! event, a community street festival hosted every year by SFU and neighboring UniverCity community groups.

Press Releases

February 12, 2021

5 Options for Your Augmented Reality Marketing Strategy

You’ve done your research and realized the value of Augmented Reality marketing. Now, you want to add it to your digital marketing strategy but aren’t sure which AR marketing method is best for your business. In this article, we will review the different types of Augmented Reality marketing to help you determine the best fit. 

Interesting Articles

February 11, 2021

5G Augmented Reality & Advertising

Digital marketing experts are chomping at the bit as 5G rolls out, clearing the way for bigger and better Augmented Reality advertising.

Interesting Articles

February 9, 2021

3D Augmented Reality Marketing Ideas

Marketing is all about making an impression. It’s about standing out amongst your competition and connecting with your audience. And, if it’s really good, marketing is a way for customers to experience and engage with your brand.

Interesting Articles

February 4, 2021

Augmented Reality Marketing Ideas: Tourism

Augmented Reality is changing how we experience the world around us. By combining digital elements with the real world, we can learn more, experience more, and enjoy more, whether at home or afar. The tourism industry is taking advantage of all Augmented Reality has to offer. 

Interesting Articles

February 2, 2021

WebAR vs WebVR vs WebXR

There are a lot of letters being tossed around in the world of reality-enhancing technologies: WebAR, WebVR, WebXR. What are the differences? And, more importantly, how can your brand use them to its advantage?

Interesting Articles

January 28, 2021

Successful Augmented Reality Live Events

Live Events no longer have to be anchored to a physical location. With Augmented Reality, brands can reach wider audiences with an immersive experience. From exhibitions to conferences to product launches, Augmented Reality live events are growing in popularity.

Interesting Articles

January 26, 2021

Why You Need an Augmented Reality Marketing Strategy

With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions. 

Interesting Articles

January 21, 2021

The Web-Based Augmented Reality Landscape for 2021

2020 AR market predictions were greatly underestimated due to the pandemic’s sudden push toward virtual alternatives. Now in 2021, Augmented Reality is expected to continue to grow at an accelerated rate.

Interesting Articles

January 19, 2021

Augmented Reality Retail Mistakes (& Solutions)

61% of shoppers prefer to shop at stores that offer Augmented Reality over ones that don’t, according to a survey conducted by Retail Perceptions. That statistic alone should perk up any retailer’s ears, let alone the others

Interesting Articles

December 15, 2020

How 5G will Affect Augmented Reality Content

Change is coming to a neighborhood near you. If 5G is not yet available in your area, it will be soon. Many consumer advantages will come along with 5G. One such advancement will be particularly noticeable with Augmented Reality (AR) content. Read on to find out more about this exciting development in one of the fastest-growing tech industries. 

Interesting Articles

December 10, 2020

Market Insights on AR in Retail

A study conducted by Interactions Consumer Experience Marketing has provided insights about the impact of Augmented Reality in retail. With a survey of 1,062 shoppers, they discovered that Augmented Reality appealed to customers in many ways. The study looked into where shoppers want to shop, what they want to buy, and how much they are willing to pay—all of which were positively impacted by Augmented Reality.

Interesting Articles

December 8, 2020

The Good Crisp Company Launch Christmas AR Experience on Product Packaging

Aircards are proud to announce the launch of client campaign, with delicious chip brand The Good Crisp Company. The brilliant team at The Good Crisp Company worked with Aircards to launch an AR-driven campaign that turns their cans into holiday-inspired winter wonderland, including a visit from Santa!

Press Releases

December 7, 2020

Different Types of Augmented Reality Advertising

To raise brand awareness and improve customer loyalty, businesses have been turning to Augmented Reality advertising. And no, it’s not because it’s the shiny new thing. AR advertising has actually been around for a while but it’s only recently that it’s become accessible to any size business. And most importantly, it’s extremely effective.

Interesting Articles

December 3, 2020

EE WebAR Experience Brings Rita Ora Into Peoples Homes

EE partners with WebXR agency Aircards to launch an innovative new Web AR experience that features a Mini AR Rita Ora. The EE Rita Ora AR campaign is an exciting immersive experience which leverages the power of Web-based Augmented Reality (WebAR) and the UK's no.1 5G network.

Press Releases

December 1, 2020

9 Awesome Augmented Reality Video Examples

Brands can use Augmented Reality for E-commerce, live events, virtual portals, and more. But AR can also be used to transform any printed material into a video screen. In the following 9 examples, we show you how brands turned stagnant marketing into engaging experiences using Augmented Reality videos. 

Interesting Articles

December 1, 2020

7 Benefits of Augmented Reality in E-Commerce

AR in e-commerce is on the rise, and for good reason. While e-commerce enables consumers to shop from the comfort of their home, AR enables them to experience the products and engage with your brand. What does that mean for e-commerce? More sales! But that’s not the only benefit AR in e-commerce has to offer. As if increased sales aren’t enough, we will highlight 7 other benefits of Augmented Reality in e-commerce.

Interesting Articles

November 26, 2020

Common Types of Augmented Reality Content

Web-based Augmented Reality content can range from relatively simple to incredibly complex. Since you are working with digital elements and overlaying them on the real world, the sky is the limit to what you can do. In this article, we’re going to go over the most common types of Augmented Reality content.

Interesting Articles

November 5, 2020

Brace Yourself for 5G Augmented Reality

Brace yourself: AR is about to make another huge impact on marketing with 5G!

Interesting Articles

November 3, 2020

2D vs 3D Augmented Reality

Wait, isn’t all Augmented Reality 3D? Well, yes and no. Augmented Reality always offers a 3D experience, but the digital AR elements can be 2D or 3D. In this article, we’ll provide examples of each so you can see what we mean. 

Interesting Articles

October 29, 2020

3 Cool Examples of 3D Augmented Reality Marketing

3D Augmented Reality marketing is elevating both 2D traditional and 2D AR marketing. By having your content literally pop off the page, 3D Augmented Reality gets an instant reaction and leaves a long-lasting impression on the user. It shows that your brand is innovative, forward-thinking, and creative.

Interesting Articles

October 27, 2020

Why is Augmented Reality So Appealing to Marketers?

We all know augmented reality marketing is cool, but is it really effective? Are marketers jumping at the new shiny toy, or is AR actually a valuable marketing tool? All of the above is true. AR is the new shiny toy that has proven itself to be an effective, valuable marketing tool. And it’s really cool! Marketers are jumping at it for good reasons, and we’ll tell you why.

Interesting Articles

October 20, 2020

How Will Augmented and Virtual Reality Influence Digital Marketing

Augmented and Virtual Reality isn’t just influencing digital marketing, it’s changing it forever. Augmented and virtual technology is expanding so quickly that a new industry is on the rise: Extended Reality. To understand what this all means for digital marketing, let’s first take a look at what AR, VR, and XR are. 

Interesting Articles

October 13, 2020

Will Augmented Reality Help Marketing?

Saying Augmented Reality will help marketing is an understatement. Augmented Reality is already changing the marketing world, making it more effective than ever before. New technology makes AR accessible to businesses of all sizes, with endless possible applications. Sound too good to be true? Well, it’s reality. 

Interesting Articles

October 13, 2020

How is Augmented Reality Going to Enhance Marketing Experiences?

Marketing experiences are typically defined as in-person events. But that definition is now changing with Augmented Reality. Augmented Reality is an experience in itself that can be enjoyed anywhere. Demos, pop-up shops, and other live events can now be presented virtually to an even wider audience.

Interesting Articles

October 8, 2020

Do You Need an App for Augmented Reality?

Not too long ago, the answer was yes. But ground-breaking AR technology has made it a resounding no. An app is no longer required to make or enjoy an augmented reality experience. Web-based augmented reality is the shiny new thing that has marketers, and customers, chomping at the bit. 

Interesting Articles

October 6, 2020

Augmented Reality Marketing Ideas: Real Estate

The best real estate agents are the best marketers, both for themselves and their listings. Competition is so fierce in the real estate industry that new and innovative marketing ideas are key to survival. So, it’s no surprise that real estate firms and agents are chomping at the bit to launch augmented reality marketing campaigns. But with so many possibilities, where do you start? What AR marketing ideas will have the most impact?

Interesting Articles

October 1, 2020

Augmented Reality Marketing Ideas: Print Marketing

Augmented Reality print marketing receives several times the engagement rate of traditional print marketing. No matter how digitalized our world becomes, print marketing is still one of the most valuable marketing strategies. And that’s true now more than ever since you can merge traditional print marketing with digital information. 

Interesting Articles

September 29, 2020

Augmented Reality Marketing Ideas: Health & Beauty

The beauty of Augmented Reality lies in its versatility and unparalleled ability to attract attention. Realizing its potential, the health & beauty industry is applying AR to marketing like their new shade of lipstick. From product packaging to virtual makeovers to “sample” videos, the marketing possibilities are endless with Augmented Reality.

Interesting Articles

September 24, 2020

13 Examples of Augmented Reality Experiential Marketing

Traditionally, experiential marketing is a live interaction between a brand and its audience. But with Augmented Reality, every form of marketing can now be transformed into an interactive experience. Best of all, Web AR technology makes it accessible to everyone without the need to download an app. That is why companies big and small are now investing in Augmented Reality, to take their marketing to the next level.

Interesting Articles

September 22, 2020

Kinder Provides Retail Shoppers Augmented Reality Safari Experience

Kinder provides shoppers a unique virtual experience with their ‘Jump Into Africa’ WebAR Retail Experience

Press Releases

September 21, 2020

Augmented Reality Marketing Ideas: Food & Beverage

The sound of a sizzling skillet. A cold beer being poured into a glass. Ooey gooey cheese stretching from pizza. If only you could infuse these moving sights and sounds into all of your marketing. Oh wait, you can! Augmented Reality is the next best thing to sending your actual food and drinks to your customers.

Interesting Articles

September 17, 2020

Smyle Engages Aircards To Enhance Samsung Life Unstoppable Experience Using Web AR

Samsung’s virtual press conference event impressed media attendees with a virtual Samsung House tour alongside live hands-on 3D Augmented Reality product demonstrations.

Press Releases

September 11, 2020

Vodafone Delivers Augmented Reality Direct Mail

V‍odafone launches Web-based Augmented Reality Direct Mail campaign with help from WebAR agency Aircards. Aircards are proud to announce the launch of an innovative Web AR direct mail experience created for telecommunications company Vodafone. 

Press Releases

August 27, 2020

Impact of Augmented Reality on Marketing

Augmented Reality is quickly becoming a billion-dollar industry. Much of this sky-rocketing growth is due to new technology that makes it accessible for small businesses. Now, augmented reality is becoming a key part in marketing strategies for businesses of all sizes. AR’s potential in the marketing sector is throwing open the doors that used to be locked to anyone besides the biggest of brands.

Interesting Articles

August 25, 2020

What Companies Use Augmented Reality?

With almost 28 years since the beginning of AR technology, there is a wide range of industries and companies that leverage AR today.

Interesting Articles

August 20, 2020

What Can Augmented Reality Do?

The potential for Augmented Reality has grown exponentially in the past couple of years. What was once only accessible to huge brands is now available to small businesses and even for personal use. From wedding invitations to international marketing campaigns, Augmented Reality can transform any traditional medium into an interactive experience. 

Interesting Articles

August 17, 2020

How to Use Augmented Reality for Marketing

Augmented Reality is a technology in which digital images are overlaid on the real surroundings of the users to provide an immersive and engaging experience.

Interesting Articles

August 13, 2020

How Big Is The Augmented Reality Market In 2020?

The Augmented Reality market is skyrocketing. Even though AR has been around for decades, the latest Web AR technology has now made it accessible to every level of the market. The number of Augmented Reality uses has greatly expanded as well. AR used to mainly only be used as a bold marketing ploy for huge consumer brands. Now, Augmented Reality is being used in every industry, including health, education, marketing, medical, automotive, retail, and so much more. 

Interesting Articles

August 11, 2020

Augmented Reality Analytics Explained

Along with providing a rich user experience, Augmented Reality boosts the perceived value of brands and products. Many analytical metrics help companies measure this perceived value and whether the use of AR marketing was a success. Having access to detailed analytics is also helpful for understanding their target audience better, enabling companies to fine-tune future campaigns.

Interesting Articles

August 6, 2020

Nutanix Launches Immersive Virtual Event Space In Web-based Augmented Reality

New project release: Immersive virtual expo booth in Web AR for Cloud-Computing giant Nutanix which can be activated anywhere on the globe. With their global events and conferences cancelled due to the pandemic, Nutanix teamed up with key Dubai-based partner CXO Strategies and Aircards to deliver an entirely virtual expo experience using web-based Augmented Reality. 

Press Releases

August 4, 2020

Joseph Guercio Set To Accelerate Success

We're delighted to welcome Joseph Guercio as our new freelance Sales Representative. Joseph has significant experience overseeing Business Development of their clientele through emerging technologies, data analytics and new customer acquisition. He brings nearly 10 years of experience with Fortune 500 companies throughout the United States including functions in Supply Chain, Business Intelligence and Product Development.

Press Releases

August 3, 2020

Web AR Out-of-Home Advertising Campaign with BON V!V Spiked Seltzer 

BON V!V Spiked Seltzer worked closely with WebAR agency Aircards to create an innovative Out-of-Home advertising campaign in Los Angeles and San Diego.

Press Releases

July 30, 2020

The Ultimate Guide To Connected Packaging 

Today's consumer product packaging is being transformed by a mixture of sophisticated and exciting technology's. When you combine technology with product packaging design, you get what is called Connected Packaging. But what lies within connected packaging and how will it transform the way in which brands engage customers? In this Ultimate Guide to Connected Packaging, we’ll look at the different aspects that make up connected packaging from Augmented Reality to Analytics and everything in-between.

Interesting Articles

July 28, 2020

Integrating 4K Video With Connected Packaging

Aircards are introducing their 4K-AR technology to Connected Packaging to enable adaptive streaming of content up to 4K resolution. Integrating Web-based Augmented Reality experiences with product packaging will enable ultra-high definition video content to be delivered via the packaging surfaces and create outstanding consumer experiences.

Interesting Articles

July 17, 2020

What is Augmented Reality Marketing?

Augmented Reality is the newest trend in marketing that is quickly turning into a mainstay. Augmented Reality marketing combines elements of print and online advertising, elevating traditional strategies to a whole new level. The latest AR technology is accessible to small businesses, opening the doors that were once closed to all except the biggest of brands. 

Marketing

July 17, 2020

Aircards Announces 4K Video Enabled Web AR Experiences

Web AR agency, Aircards launches 4K video enabled Web AR experiences through adaptive streaming of high-resolution video content in Web-based Augmented Reality. The proprietary software uses a similar approach to buffering video on platforms such as Youtube and Netflix, effectively eliminating the limit of video duration for content and significantly reducing experience load times.

Press Releases

July 13, 2020

5 Benefits of Augmented Reality Product Packaging

“Box Opening” is an ongoing trend that has taken over YouTube. For whatever reason, people are obsessed with watching people unbox products. Unboxing videos prove that creative product packaging is a foundational marketing strategy. And now, with Augmented Reality product packaging, there are even more ways to capitalize on the unboxing trend.

Interesting Articles

July 9, 2020

How Can Businesses Use Augmented Reality?

Businesses can use Augmented Reality for driving sales, increasing brand awareness and collecting highly engaged leads, to name a few examples. Augmented Reality, or more specifically, Web-based Augmented Reality can be used to provide seamless user-experiences that customers don’t have to download an app to engage with.

Interesting Articles

July 2, 2020

Aircards Develop Innovative Web AR Spatial Analytics

Aircards announces the release of a highly innovative new Spatial Analytics feature to enhance performance reporting and customer insights within 3D Augmented Reality campaigns. Derived through extensive internal R&D and client testing, this release represents an innovative advancement for web-based Augmented Reality marketing.

Press Releases

July 1, 2020

Benefits of Augmented Reality for B2B Marketing

B2B companies are getting on board the augmented reality train, realizing its benefits go beyond a “cool factor” for customers. Now, B2B companies are innovating their sales presentations, product demos, and brand introductions with augmented reality. The technology is readily available to businesses of all sizes now, without the need for an app. It’s very effective and yes, it’s cool too.

Marketing

June 19, 2020

Top 5 Augmented Reality Virtual Try-On Examples

Giving customers the ability to virtually try products out before making purchasing decisions is becoming more relevant than ever before. With restrictions on movement and limited access to in-store experiences, brands are now actively looking to alternative methods to allow customers to demo products in real-time Augmented Reality before purchasing. Utilising web-based Augmented Reality technology means that you can offer Virtual Try-on experiences within your existing website and product pages to give customers the opportunity to get an accurate sense of the look, feel and size of your products.

Interesting Articles

June 3, 2020

Dave Black Joins Aircards as Outreach and Partnerships Manager

We're delighted to welcome Dave Black to the Aircards team as our new Outreach and Partnerships Manager. Previous to Aircards, Dave is widely known throughout the Immersive Technology Sector and has a strong pedigree for establishing key solutions in the space, having worked for 3 of the most widely recognised leaders in AR (Blippar), VR (Rewind) and Spatial Audio (Mixed Immersion). 

News

May 28, 2020

The Ultimate Guide to Web AR Filters

Augmented Reality face filters have been a huge part of the growth in popularity of apps such a Snapchat and Instagram. In recent years we’ve seen a major boom in the use of Web AR filters by companies to promote their brand or product. There has always been a limiting factor though. That limiting factor has been that these AR experiences are typically constrained to function within a particular app. To experience these filters live and in-action, you’d have to already have the app downloaded to your device. But now, all of that has changed. Say hello to Web AR filters, or web-based Augmented Reality filters.

Interesting Articles

May 28, 2020

Pot Noodle Augmented Reality Careers Fair for Students

Aircards are proud to announce the launch of the Pot Noodle Virtual Careers Fair, in partnership with Gradbay. The Aircards design and development team worked to create an immersive, virtual replacement of their canceled live careers fair event within Augmented Reality. The experience features booths from a range of custom developed 3D booths that feature graduate employers, including the likes of GradBay, VitaCoco and FruitLab. Students on mobile devices can place the 3D careers fair scene within their own environment, transporting them to a fully interactive virtual experience.

News

May 21, 2020

Dell Technologies Launches Augmented Reality Event Experience

With conferences cancelled worldwide due to the pandemic, Aircards used web-based Augmented Reality (Web AR) to create an engaging 360 video portal experience for Dell Technologies in the Middle East. 

Press Releases

May 19, 2020

5 Innovative Augmented Reality Uses in Advertising

Web-based Augmented reality doesn’t just take advertising to the next level. It takes it to another world. Advertising goes from a stagnant plea for attention to an interactive experience with AR. It's now possible to deliver AR experiences direct to consumers smartphones, without the need for them to download a 3rd party app. Web AR works with any iOS or Android native device camera, allowing for a seamless user-experience. There are endless possibilities when it comes to app-less augmented reality uses in advertising, but here are the 5 categories they generally fall under (#3 is the newest!).

Interesting Articles

May 15, 2020

WebAR Marketing Case Study: Jackson Hogg Recruitment

In this Web AR marketing case study, we take a look at the world’s first AR printed campaign at a recruiting event. Jackson Hogg Recruitment contracted Aircards to attract the best candidates for their clients. Jackson Hogg is a UK-based leading recruitment partner in the engineering, manufacturing, and technology sectors. They find the best talent for their clients, helping organisations form the best teams possible to drive their success.

Marketing

May 14, 2020

Web AR Direct Mail Case Study: Nationwide

In this Web AR direct mail case study, we review an internal outreach campaign for Nationwide, one of the largest insurance and financial services companies in the world. Nationwide has over 32,000 employees and more than 30 office locations across the United States. The company is so well-known in the States that most passersby on the street can tell you their jingle, “Nationwide is on your side.”

Marketing

May 13, 2020

Web AR Print Marketing Case Study: Boot Barn

Aircards was contracted by Boot Barn, America’s largest Western and Work retailer, to promote the launch of their new fashion line through the use of a Web AR print marketing campaign. Boot Barn has 250 stores in more than 30 states with a strong e-commerce presence. The company was founded more than three decades ago and still holds true to its Western roots.

Advertising

May 12, 2020

Web AR Case Study: Hewlett Packard Enterprise

In this Web AR case study, we are going to review the use of augmented reality in promoting the launch of Primera, a new Hewlett Packard Enterprise (HPE) storage product. HPE is a sister company of Hewlett Packard that specializes in enterprise hardware products, such as servers and networking equipment. As a leader in the IT industry, they wanted to use the latest AR technology to promote their new product launch.

Marketing

May 5, 2020

The Motley Fool Launch AR Direct Mail Campaign

Aircards announces the launch of an exciting campaign with The Motley Fool, the popular private financial and investing advice company based in the US. Using web-based Augmented Reality in a Direct Mail campaign, it supports the launch of a new Augmented Reality investors service by The Motley Fool team.

Press Releases

May 1, 2020

Why Augmented Reality Should Be Part of Your Audience Building Campaign

For businesses of all shapes, sizes and varieties, marketing should be a high priority if you want to get your brand noticed. To do that, brands must optimise everything, from the brand image they present to the content that they put out to their consumers. 

Interesting Articles

April 22, 2020

7 Helpful Ways to Use Augmented Reality in Construction

Augmented reality in construction is improving every stage of construction projects from marketing to design to implementation. Contractors can interact with clients in a whole new way, showing them designs in 3D virtual models and in real-time. Project managers and employees can also use the technology in countless ways on the job site to improve productivity and accuracy.

Interesting Articles

April 17, 2020

5 Must-See AR Home Examples

For brands that use experiential marketing, (a strategy that engages consumers using branded experiences), it creates a memorable impact on the consumer and is proven to enhance brand salience and reinforce brand perceptions in a relevant and engaging manner. Removing experiential marketing can leave a large hole. However, we have a solution.

Marketing

April 16, 2020

5 Creative Print Marketing Ideas Using Augmented Reality

From business cards to banners, augmented reality is changing the way you connect with customers through print marketing. A 2D presentation turns into a 3D experience as a video jumps off the page and into the world around your client. It’s exciting, it’s fun, and it’s great for customer conversion!

Marketing

March 30, 2020

Unforgettable AR Out-of-Home Advertisements

Out-of-home advertising, one of the oldest marketing strategies, is being launched into the future. Online advertising is losing visibility due to ad blockers and excessive competition. But billboards, street furniture, and signs are still standing in solidarity in the public eye. Modern marketers are taking advantage of the unavoidability of the ads, and taking OOH to the next level with augmented reality. 

Interesting Articles

March 20, 2020

Choosing The Right AR Company in 2020

There has been an astronomical rise in popularity and demand for web-based Augmented Reality experiences from both consumers and brands. Web-based AR (Web AR) allows your existing and potential customers to engage with your brand through captivating AR experiences without the need to download an app to view - compatible on both iOS and Android standard device cameras. But before you start teleporting consumers to other worlds through Augmented Reality portals or launching an Augmented Reality direct mail campaign - identifying the right AR company for the project is crucial for its success.

Interesting Articles

March 20, 2020

AR Web Based Ideas For This Year

We’ve put together a selection of our favourite Web AR experiences and AR Web Based marketing campaigns. From AR portals that transport consumers to different countries or worlds, to highly engaging AR experiences built into printed brochure designs. This list of examples should act as a spark for your creative minds - the possibilities are endless!

Interesting Articles

March 18, 2020

Alnwick Garden Launch Augmented Reality Brochure

Aircards have teamed up with the innovative and forward thinking team at Alnwick Garden to create an engaging Spring/Summer Augmented Reality brochure to distribute across the UK.This app-less Augmented Reality leaflet was built using Web AR, meaning simply that the user does not have to download an app to view the experience.

Press Releases

March 17, 2020

Marketing Insights: Augmented Reality Advertising

Augmented Reality advertising has been around for a while now. It has been contained to app-based experiences, where brands have already invested in a mobile application so they could implement AR experiences within the app pretty easily. However the drawback to this was that for consumers to view the AR experience, they had to download the app first.

Marketing

March 16, 2020

Top 5 Web AR Examples in 2021

Web AR is taking the internet by storm. Brands, organisations and marketers are all starting to look at Web-Based Augmented Reality technology and identify use-cases within their business. To help inspire your next Web AR marketing campaign, here is 5 Web AR examples done right.

Interesting Articles

March 3, 2020

3D Animated WebAR Experience Launched for Healium

The fantastic team at Healium approached Aircards to create an animated 3D WebAR experience for the promotion of the Healium app, available on both iOS and Android app stores. The AR experience featured a custom 3D animation of a group of butterflies that emerging from the Healium business card and appear to flutter within the viewers own physical environment.

News

February 28, 2020

Web AR In Retail: How Augmented Reality Brings Your Business to Life

App-less Augmented reality, or Web AR in retail has unlimited potential to attract new customers and boost sales. There are millions of dollars invested today in AR projects by the biggest IT companies, examples including Google, Apple, Snapchat, and Facebook. Analysts have estimated that in 2020, the AR market is valued at more than 18.8 billion dollars.

Interesting Articles

February 26, 2020

What Is WebAR and Why Is It So Exciting?

WebAR is short for Web-based Augmented Reality, which is an Augmented Reality experience held within a webpage. This means all consumers have to do is navigate to the webpage URL to view an Augmented Reality experience through any iOS or Android smartphone camera. No app downloads are required. Completely app-less Augmented Reality experiences.

Interesting Articles

February 24, 2020

Aircards Create AR Business Card (WebAR) for Stanley Black & Decker

Aircards have teamed up with the innovation team at Stanley Black & Decker to create an engaging Proof-of-Concept company business card in Augmented Reality. This app-less Augmented Reality business card for SBD was built using WebAR, meaning simply that the user does not have to download an app to view the experience. Viewable with any standard iOS or Android device camera.

News

February 24, 2020

Augmented Reality For Product Packaging

Augmented Reality for product packaging. By combining this traditional marketing tool with a brand new and innovative technology your brand can provide a memorable experience that will alter the way the consumers view the brand and product and keep them returning again and again.

Interesting Articles

February 18, 2020

Aircards x Print Cakes Launch Augmented Reality Event Cakes

Aircards announces today that it has partnered with Print Cakes, to provide the world’s first Augmented Reality cupcakes for corporate events. 

Press Releases

January 31, 2020

Enterprise Adoption of Augmented Reality in 2020

The turn of the new decade has seen the drastic increase in interest towards Augmented Reality from enterprise customers. For Aircards, this is no surprise. The introduction of WebAR technology in 2019 (in real terms) has brought the ability for business to utilise the technology. This is where Augmented Reality has previously lagged behind. But now, companies like Aircards are driving the agenda on Augmented Reality marketing experiences a way that is seamless, quick and user-friendly.

Interesting Articles

January 28, 2020

Aircards Launches Innovative 'Living' AR Business Cards

At the CES event, Aircards officially launched their latest innovation - ‘Living’ AR business cards that seamlessly come to life and deliver a uniquely personal message. These business cards are available globally from Jan 2020 and are fully customisable, enabling brands to increase consumer engagement and demonstrate technical innovation.

Press Releases

January 20, 2020

5 Augmented Reality Trends of 2020

The awareness and use of Augmented Reality is growing with significant pace and completely changing the user’s perception of reality. This futuristic technology offers an interactive experience which combines both the real world with a virtual one made up of perfectly incorporated computer generated graphics. 

Interesting Articles

January 17, 2020

How to Create an Augmented Reality Marketing Campaign

Creating and deploying an Augmented Reality campaign sounds like a big undertaking. We’re going to take you through the steps to bringing an Augmented Reality marketing campaign to life in this article. We’ll look at all the required information and assets, and help you plan out the steps you need to take before you launch.

Interesting Articles

December 19, 2019

Aircards to attend CES 2020, Las Vegas on Northern Powerhouse Trade Mission

Aircards team heads to CES 2020, Las Vegas on Northern Powerhouse Trade Mission. CES has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.

Press Releases

December 19, 2019

Augmented Reality for Business in 2020

The main focus of your marketing, of course should be to utilise the channels that provide a high return on investment. One channel that has opened itself up only recently is the use of Augmented Reality for business. In previous years AR just hasn’t been smooth enough from an effective marketing perspective. Clunky UX and slow, laboured experiences meant AR just wasn’t good enough for consumer use yet.

Interesting Articles

December 14, 2019

Augmented Reality Print Examples

The purpose of augmented reality is to create an innovative and more meaningful experience through increased user interaction and engagement. Coupling this brilliant technology with print marketing is a great way to increase product and brand engagement. Aircards leads the market with app-less augmented reality experiences, otherwise known as WebAR. 

Advertising

November 27, 2019

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