Kinder Provides Retail Shoppers Augmented Reality Safari Experience
September 21, 2020
Kinder provides shoppers a unique virtual experience with their ‘Jump Into Africa’ WebAR Retail Experience
FPP, the award-winning Shopper Marketing Agency, engaged the leading WebAR development team at Aircards to deliver a unique immersive experience for the Kinder brand.
The ‘Jump Into Africa’ Safari experience features a 3D Augmented Reality Portal, inviting shoppers to walk inside and explore the African Savanna. Once inside the portal, animated 3D safari animals can be discovered alongside fun infographics to learn more about the animals in their own natural habitat.
The Safari experience can be found in a variety of supermarket locations around the UK, with Kinder and FPP working in collaboration with a high profile FMCG retailer. Shoppers can find the experience through in-store signage and ‘peel away’ print flyers located next to Kinder products in the supermarket.
As this experience was created using WebAR, it allows shoppers to enjoy the immersive content without the need for downloading an app. It also features the option to save the experience to the mobile device home screen, so that it can be simply accessed once back at home.
Aircards Head of Operations, Michael Watson said:
“We enjoyed working with the team at FPP to bring this Kinder experience to life. It was a strong example of inter-agency collaboration, combining the skills of FPP’s in-house 3D graphics team and our own expert WebAR developers. Deploying this experience throughout supermarkets in the UK was highly innovative and a further demonstration of the growth of WebAR as a powerful technology for engaging consumers.”
Aircards solely develop Web AR experiences on the 8th Wall platform. Why? 8th Wall are the leading Web AR framework with outstanding compatibility across iOS and Android devices as well as impressive AR stability. Combining Aircards design, development and marketing talent with the 8th Wall framework provides clients with an unparalleled service.
Market-leading provider of Web AR marketing campaigns and experiences, including recent high-profile launches with Samsung, Unilever, Dell Technologies, ABInBev and Hewlett Packard Enterprise. Aircards provides an end-to-end Web AR service - all the way from ideation to development and hosting.
WebAR powered by 8th Wall, built by Aircards.
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