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Aircards Create AR Business Card (WebAR) for Stanley Black & Decker

February 24, 2020

Aircards have teamed up with the innovation team at Stanley Black & Decker to create an engaging Proof-of-Concept company business card in Augmented Reality.

This app-less Augmented Reality business card for SBD was built using WebAR, meaning simply that the user does not have to download an app to view the experience. Viewable with any standard iOS or Android device camera. Developed by Aircards using the 8th Wall platform, hosted on AWS and in collaboration with Stanley Black & Decker. Inspired by a long history of innovation at Stanley Black & Decker, the AR experience featured a retro wooden ruler which was modelled & animated in 3D by the Aircards team, with outstanding photorealistic detail. This created an engaging comparison between technology from the past and technology from the present (AR). 

Alongside the 3D animation, the AR business card also features a number of live click-throughs to relevant contact information, such as phone number, email and LinkedIn profile as well as a clear Call-to-Action to their website to learn more about Stanley Black & Decker. 

Web-based Augmented Reality has the capacity to shake-up the world of standard, static print marketing, engaging consumers on a more personal level and offering a more seamless, digital approach to sharing information.

Michael Watson, Head of Digital Advertising said of the project, 

“The Aircards team were super excited to work with the innovation team at Stanley Black & Decker to create this Proof-of-Concept AR business card, and it was definitely fun to recreate a historical tool within a highly innovative new tech. The feedback on the overall experience has been excellent and we look forward to continuing to work with SBD to develop innovative uses of WebAR within their business.”

If you’re interested in using Augmented Reality within your organisation, you can find out more by heading over to or if you'd like to start chatting immediately with our team, email to get started.

Aircards provide an end-to-end, managed cloud service for the creation, deployment, and real-time analysis of app-less Augmented Reality marketing campaigns. We enable brands and organisations to upgrade static print assets with web-based augmented reality. Aircards have offices in both the UK and USA, and supply AR world-wide. For more AR stats, take a look at some of our recent Augmented Reality Case-Studies.