Web AR Out-of-Home Advertising Campaign with BON V!V Spiked Seltzer
July 30, 2020
BON V!V Spiked Seltzer worked closely with WebAR agency Aircards to create an innovative Out-of-Home advertising campaign in Los Angeles and San Diego
UK/USA: Aircards today announce the launch of an innovative Web AR retail experience alongside BON V!V Spiked Seltzer (AB InBev), across OOH locations in Los Angeles and San Diego.
Activated by a QR code scan, the experience enhances the mural graphics by showing immersive 3D content. Consumers are presented with a full 3D vending machine with interactive animations, enabling them to select and dispense their favourite flavour can of BON V!V Spiked Seltzer, entirely within web-based augmented reality.
Alongside the 3D content, the experience also featured some key retail call-to-action integrations to drive success of the campaign.
- Nearby Store Locations: this experience featured a custom branded map with pins for every store location selling BON V!V Spiked Seltzer in the California area. By clicking any of the pins, the consumer is seamlessly transported to Google Maps navigation so that they can find the store and purchase BON V!V.
- Instant Online Purchase: this experience also featured an ecommerce integration with Instacart, giving the consumers the option to immediately purchase their chosen BON V!V Spiked Seltzer cans and receive delivery within a few hours.
Consumer purchasing decisions are increasingly influenced towards brands who deliver more immersive, connected experiences through their products. Companies like BON V!V and AB InBev are at the forefront of innovating the retail experience, giving consumers a more seamless way to actually purchase the product that they see in any outdoor advertisement.
This campaign featured also a secondary activation channel, afforded to BON V!V due to the outstanding versatility of WebAR. Consumers were able to activate the experience directly from a social media link and place the 3D content within their own setting, with exactly the same retail integration features as the augmented reality OOH activation.
Aircards also integrated their standard analytics suite into this experience, which included in-depth user engagement and geo-location analytics. This enabled BON V!V to directly compare the engagement and performance of the Los Angeles and San Diego out-of-home ad placements. Traditionally, analysis of out-of-home ads has been a challenge for brands, who are often “in the dark” when it comes to tracking user engagement and awareness. Web AR presents a solution to this issue, by shedding light on engagement metrics like the quantity of users, quantity of views, average time-in-experience, and click-through-rates.
For those unfamiliar with WebAR, the overriding unique feature is that no app download is required to view the Augmented Reality experience. It all simply takes place in the mobile web browser of any compatible iOS or Android device, significantly lowering the barrier to entry as compared to app-based AR experiences of the past.
More innovations of the retail experience using Web AR are already in the planning phases with AB InBev, so expect more futuristic, immersive content on our streets in the near future.
Michael Watson, Head of Operations at Aircards, said:
Imagine walking down the street and seeing an advertisement for a product that you desperately wanted right now. This experience creates a seamless route to get that product in your hands. We’re really excited to launch this innovative retail experience alongside the great team at BON V!V and AB InBev.
Web-based Augmented Reality offers an immersive alternative for forward thinking companies who want to continue to innovate the retail experience. For more information, go to https://aircards.co.
About Aircards: Market-leading provider of Web AR marketing campaigns for Enterprise brands, including recent high-profile launches with Dell Technologies, Unilever (Pot Noodle) and Hewlett Packard Enterprise. Aircards provides an end-to-end service - from ideation to development and hosting.
WebAR powered by 8th Wall, built by Aircards.
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