Aircards was contracted by Boot Barn, America’s largest Western and Work retailer, to promote the launch of their new fashion line through the use of a Web AR print marketing campaign. Boot Barn has 250 stores in more than 30 states with a strong e-commerce presence. The company was founded more than three decades ago and still holds true to its Western roots.
Boot Barn wanted to draw the attention of their existing customer base to their new Autumn fashion line, Wonderwest. The Wonderwest collection is traditional Western wear with a modern twist. The goal of the campaign was to engage with their customers to improve Brand loyalty while increasing sales for their new product line.
Following the theme of traditional meets modern, Aircards turned to their augmented reality postcards where print marketing meets digital advertising. The traditional part of the design included an attention-grabbing image on the front and a collage of images on the back, highlighting the Wonderwest line. But the back of the postcard also contained an innovative surprise: an augmented reality experience.
The postcard encouraged the customer to point their phone’s camera at a QR code. When they did, their phone was automatically transformed into an augmented reality device — no app necessary. The flat, printed postcard would then appear as a movie screen, playing a fun Western short film produced by Boot Barn. The short film ends on a cliffhanger of a shootout and automatically opens the Boot Barn Wanderlust page, where the customer can pull the trigger on making a purchase. By using the AR experience gateway, customers also received a featured discount.
The Wonderwest augmented reality postcards were a huge hit with Boot Barn’s customer base. The interactive element elevated a standard print marketing campaign to a whole new level of advertising. Customers were impressed with the ad, and Boot Barn was impressed with the results.
The AR direct mail campaign for Wonderwest resulted in:
Traditional print marketing typically has a response rate ranging from 3-7%. But by adding the modern twist of augmented reality, Boot Barn garnered more than 10x the engagement with a 39.25% click-through rate. Sales increased for the new product line, and customer appreciation for the brand further improved.
In addition to Boot Barn, Aircards has produced augmented reality marketing solutions for Hewlett Packard Enterprise, Nationwide, Jackson Hogg, and more. Check out their AR case studies.
Augmented reality marketing offers high production value coupled with seamless user experience. It’s interactive, effective, and it’s fun! With Aircard’s Web AR technology, customers can instantly engage with a brand without having to download an app. The marketing possibilities are endless with OOH, product packaging, e-commerce, and more.
Saying Augmented Reality will help marketing is an understatement. Augmented Reality is already changing the marketing world, making it more effective than ever before. New technology makes AR accessible to businesses of all sizes, with endless possible applications. Sound too good to be true? Well, it’s reality.
With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions.
We all know augmented reality marketing is cool, but is it really effective? Are marketers jumping at the new shiny toy, or is AR actually a valuable marketing tool? All of the above is true. AR is the new shiny toy that has proven itself to be an effective, valuable marketing tool. And it’s really cool! Marketers are jumping at it for good reasons, and we’ll tell you why.