We partnered with Diageo to launch Tequila.AR for Don Julio, an immersive mixology platform designed to reinvent how people discover and craft cocktails at home. Using glass tracking and bottle detection, the experience turned cocktail-making into a playful, interactive journey, from guided recipes to personalised creations that matched each user’s taste.

We built the entire Tequila.AR experience end-to-end. That meant training a bespoke AI model to track transparent glassware, developing bottle recognition for smart cocktail recommendations, and designing a seamless WebAR journey that worked without an app. We also integrated Metalitix analytics, giving Diageo powerful insights into how consumers engaged with the platform globally.

Tequila.AR debuted at the World Class Finals in Shanghai before rolling out across the US and beyond. It blended Diageo’s tradition of craftsmanship with cutting-edge AR, creating a mixology tool that was equal parts useful and magical. For us, it was a proud moment, pushing AR tech forward while proving immersive storytelling can be as refreshing as the cocktail in your hand.