For L’Oréal’s first-ever interactive 3D anamorphic billboard, Hotel De Luxe, we worked with Wavemaker Thailand to create a real-time spectacle that blended beauty and tech. The giant screen pulled crowds in with stunning visuals, while giving them the chance to interact with six luxury L’Oréal products in playful new ways.

We developed the real-time interactive layer that let passers-by connect to the billboard through their mobile phones. People could send “love” emojis that appeared live on-screen, explore the featured products, and register instantly for a special gift. Our role was to make sure the interactivity was seamless and added to the wow-factor of the anamorphic design.

Hotel De Luxe was a showstopper, a campaign that took L’Oréal’s luxury image and put it in motion for everyone to see and join in. For us, it was a perfect showcase of how out-of-home can be more than spectacle: it can be participatory, personal and unforgettable.