For Louis Vuitton’s global collaboration with Yayoi Kusama, we helped bring her iconic dots to life with a massive AR takeover. Across flagship stores in six markets, fans could unlock interactive filters, geo-located mini-games and digital collectibles, all tied back to Kusama’s playful spirit and LV’s luxury aesthetic.

We handled the UX, UI and full development of the AR campaign. Working alongside LV’s creative and agency partners, we made sure the experiences were instantly accessible, visually striking and flexible across regions. Our role was to deliver the tech and creative execution that let Kusama’s world spill out into the streets.

100k users engaged in the first week, generating over 1.2 million interactions across the campaign lifecycle. The activation expanded globally, deployed in 18 flagship stores across seven countries, driving both footfall and digital reach.