We created Magnum Pleasure Express, in partnership with Unilever and Mindshare, this was a global digital adventure where fans boarded a virtual train and explored three unique worlds, each tied to a new Magnum flavour: Wonder, Euphoria and Chill. The experience blended gaming, storytelling and indulgence, challenging players to discover digital Magnums along the journey.

We handled the entire experience end-to-end, from creative direction and storyboarding through to 3D design, build and deployment. Each world was carefully crafted to reflect the personality of its flavour, from lush landscapes to vibrant train interiors. Working with Magnum and Mindshare, we made sure the game felt premium, playful and ready for global rollout.

The campaign was a runaway success: over 1.25M gameplays, 22% CTR and 17% conversion rates, with users playing an average of four times each. More than 250k on-pack QR scans showed just how well physical and digital can connect. For us, it’s proof of how immersive storytelling can transform product launches into cultural events.