To launch Maybelline’s Super Stay Teddy Tint in Thailand, L’Oréal partnered with Wavemaker and Aircards to create a campaign that would cut through the noise on social and in the city itself. The challenge was to deliver eye-catching creative that captured the product’s playful personality and resonated with a young, digital-first audience.

We developed two CGI social video creatives featuring a cheeky, larger-than-life Teddy character. In one, Teddy applied Super Stay Tint across Bangkok’s iconic BTS Skytrain, transforming it with a soft pink texture. In another, Teddy painted the Chaophraya River, blending product features with cultural landmarks. The campaign was extended with a full BTS Skytrain wrap and launch decorations.

The first video alone generated 40M+ TikTok views, with view-through rates exceeding benchmarks against other ads running in the same period. The activation achieved widespread buzz in Thailand, amplified by the live BTS train wrap, and was recognised as a finalist in the Marketing Excellence Awards for Excellence in Experiential Marketing.