To celebrate the anniversary of Nike Air and unveil the Paris 2024 Olympic uniforms, Nike wanted to stage a flagship hybrid event in the heart of Paris. In partnership with Closer, Aircards was tasked with delivering the digital AR layer of the campaign, bringing large-scale sculptures and the Palais Brongniart façade to life through immersive storytelling.

We built a geo-fenced WebAR platform that activated multiple AR experiences across the event space. This included AR overlays for six custom-built Olympic-themed sculptures, a manifesto façade that revealed hidden Nike content, and gamified interactions that encouraged visitors to engage with every activation and unlock a personalized digital reward.

Nike AIRvision drew huge crowds to the Palais Brongniart and drove significant social amplification as users captured and shared their AR interactions. Engagement rates across activations were consistently high, with fans spending extended dwell time exploring every trigger and completing the gamified AIR challenge.