Aircards Studio created a hybrid gaming activation for Red Bull and NBA star Pascal Siakam, combining connected packaging, mobile gameplay and a custom-built holographic arcade experience for exclusive fan events.

Aircards Studio delivered the project end-to-end, designing and developing the mobile game experience, integrating QR-enabled Red Bull cans and fully fabricating a bespoke experiential arcade unit, featuring a Looking Glass holographic display.

Spin Like Siakam blurred the line between physical and digital fan engagement, transforming connected packaging into a premium interactive experience. The activation delivered a bold, socially driven moment that showcased innovation, gameplay and immersive storytelling in true Red Bull fashion.