With Unilever, we created Wall’s Big Ice Cream Hunt, a global AR treasure hunt where giant Wall’s ice creams popped up at iconic landmarks around the world. From Mexico City to other major hubs, fans could unlock oversized cones and sundaes in AR, turning city streets into a playground for discovery.

We developed the AR platform and produced all CGI video content for the campaign. The experience challenged users to find and collect giant ice creams, with the reward of coupons for real ones. Our role was to deliver the tech, visuals and interactivity that made the hunt both magical and seamless.

The Big Ice Cream Hunt generated significant global participation, with players actively exploring city environments to track down Wall’s treats. The CGI teasers achieved strong social traction, helping extend the campaign beyond physical participants to wider digital audiences. The activation reinforced Wall’s playful identity and delivered memorable brand interactions at scale.

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