How Can Businesses Use Augmented Reality?
July 2, 2020
Businesses can use Augmented Reality for driving sales, increasing brand awareness and collecting highly engaged leads, to name a few examples. Augmented Reality, or more specifically Web-based Augmented Reality can be used to provide seamless user-experiences that customers don’t have to download an app to engage with.
One of the biggest previous hurdles for AR when used within brand marketing was the awkward and counter intuitive user experience. Typically, customers would have to go to the App Store and download an app just to engage with an AR experience. That process has been completely transformed by the introduction of Web AR.
Now you can deliver complex and impressive Augmented Reality experiences to customers, and all they have to do is take their phone out of their pocket and tap a web link from places like your social media posts or website product pages (among various other deployment methods available).
Does Augmented Reality Increase Sales?
Yes, Augmented Reality can drastically increase sales by giving customers the ability to engage with your products at a much greater level of detail than traditional sales channels. According to Retail Perceptions statistics show that 61% of consumers prefer brands that provide AR experiences and that 40% would actually pay more for a product if they first view it within Augmented Reality.
When you combine Web-based Augmented Reality experiences within existing sales channels, you’re giving customers a seamless user-experience and the ability to view your product up close from the comfort of their home. They don’t have to navigate away from your website to view an experience, increasing conversion rates and driving that all important ROI.
How Much Does AR Cost?
AR pricing varies depending on the complexity and functionality required within your experience, but this doesn’t have to break the bank. Aircards develop AR experiences that are tailored towards driving highly engaging and ROI positive campaigns.
The advantage you have with working with Aircards is that not only are they a team of expert AR developers, they’re also a team of seasoned marketers. You can be sure that any AR experience you commission will be focused on driving outstanding results.
If you’d like to get a custom AR experience priced up for your business, get in touch with your idea and we can provide pricing for you. If you're still in the ideation stage of your AR journey, feel free to take a look at a selection of different Web AR marketing use-cases.
Businesses Using Augmented Reality in Retail
From consumer brands using AR within connected packaging to companies using AR to increase sales, we’ve seen a broad selection of retail focused businesses use Augmented Reality to stand out in their marketplaces. AR can be used to demonstrate products in customers' own-homes, as an example, Etsy recently launched an AR-driven app to enable customers to view art and collectables in their home before buying.
This enables Etsy to give customers a much higher level of product engagement when compared to just simply shopping online and looking at a standard 2D photo of product.
Another great example of Augmented Reality for product demonstration is this virtual sunglasses try-on using Web AR. Just like the Etsy example, in this video the customer is able to view the products in Augmented Reality and they're able to gauge the size and style that suits them best.
Should Your Business Use Augmented Reality?
It goes without saying, with the industry forecast to be worth over 500 Billion dollars by 2025, that Augmented Reality is here to stay. The Web AR case studies available show a clear reason why your business should consider using Web-based Augmented Reality. Whether it’s allow customers to engage with your product suite more, or to simply give them a fun, highly shareable, brand awareness focused experience.