Vodafone launches Web-based Augmented Reality Direct Mail campaign with help from WebAR agency Aircards.
UK/USA: Aircards are proud to announce the launch of an innovative Web AR direct mail experience created for telecommunications company Vodafone.
The Web AR experience is activated with a simple scan of a QR code using any standard mobile device. Once activated, users are presented with the image tracked Augmented Reality experience, promoting a Vodafone special offer. The special offer is redeemed within the Vodafone app, so users are presented with Call-to-Action buttons to both the iOS and Android app stores to encourage app downloads.
Alongside an engaging consumer focused Web AR experience, Vodafone are able to monitor the performance of their direct mail campaign through the use of the Aircards WebAR analytics dashboard.
This style of Web AR direct mail has been used by a range of brands, and has a proven track record of driving impressive engagement and conversion numbers. The Motley Fool ran a similar campaign, designed and developed by Aircards which drove outstanding results.
For more information on this, you can view the full Motley Fool Web AR direct mail case study.
Aircards COO, Michael Watson said:
"It was great to work with the team at Vodafone on this innovative print marketing campaign. Using web-based Augmented Reality delivers the dual benefit of a new layer of interactivity for the consumer and an additional layer of campaign analytics for the brand.”
Aircards solely develop Web AR experiences on the 8th Wall platform. Why? 8th Wall are the leading Web AR framework with outstanding compatibility across iOS and Android devices as well as impressive AR stability. Combining Aircards design, development and marketing talent with the 8th Wall framework provides clients with an unparalleled service.
About Aircards: Market-leading provider of Web AR marketing campaigns for Enterprise brands, including recent high-profile launches with Dell Technologies, Unilever (Pot Noodle) and Hewlett Packard Enterprise. Aircards provides an end-to-end Web AR service - from ideation to development and hosting.
WebAR powered by 8th Wall, built by Aircards.
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We're very excited to welcome Brooke Meredith as VP of Client Partnerships into the Aircards team.