Thoughts, news and breakthroughs from the studio floor

We recently developed this Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies. This immersive experience featured a full 3D virtual stand, engaging Hologram and 4 different interactive screens showcasing recent Dell Technologies content.

Brands standing out among the pack can make a tremendous difference against the competition. It’s especially important to adapt as consumer behavior shifts toward shopping from home.

Everyday, Augmented Reality is ever-growing as a popular marketing method for brands. As technology improves, so does the array of interactive experiences placing virtual objects into real-world environments.

The technology of Augmented Reality is constantly evolving to be more accessible. AR is fast becoming the most useful tool for a business to promote products and services.

A few years ago, apps like Instagram, Facebook and Snapchat were the best avenues to host an Augmented Reality marketing campaign. These apps indisputably provided the most expansive variety of Augmented Reality experiences.

Augmented Reality is a creative, innovative method for brands to connect with new and existing customers. As complex 3D experiences, an AR campaign should be made as accessible as possible, to effectively widen its net.