Brands standing out among the pack can make a tremendous difference against the competition. It’s especially important to adapt as consumer behavior shifts toward shopping from home.
The Web Augmented Reality technology answers the need for virtual retail. Web AR has evolved exponentially in the last few years to allow marketing professionals to flex their creative muscles. Meanwhile through Web AR, consumers are offered a memorable experience and added convenience.
It’s a win-win for brands and customers alike. And the experiences are getting more and more impressive with every creation! The sky is truly the limit when you can augment this world to deliver your brand’s message.
In the past, for consumers to participate in AR they had to download an app to handle this amount of data. Web AR, however, activates by simply scanning a QR code.
This visual code can be found in a number of kinds of places, including print ads, billboards and the product’s packaging. This code activates a link on the customer’s phone, empowering them to open the AR on their browser.
It’s an instantaneous experience that has proven results time and again in customer engagement. E-commerce company Shopify found that AR content has a 94% higher conversion rate for products than those without AR.
Even better, the education provided on the product through the use of Web AR reduces returns from online shopping.
No app required was a huge advancement in the industry, but it’s not the only one. Now, online stores can integrate Web AR experiences in line with their products and content. Inline AR is set to transform e-commerce, expanding the marketing possibilities even more.
Instead of taking online visitors to a new webpage to experience AR, Inline AR keeps them on the parent site. So, users can ‘try on,’ learn, and experience products right on the product page! They don’t have to click away and then click back to make a purchase!
Not only does that significantly boost conversion rates, but it improves the website’s SEO. Inline AR keeps visitors on page longer and increases on-site page clicks. So, Inline AR boosts sales and boosts your ranking in search result rankings, like Google.
Here are 7 Web AR examples in retail that demonstrate both the practical and fun AR applications. These are excellent case studies of how to more effectively connect brands with customers using Augmented Reality.
Imagine picking up a package of food and instantly seeing the recipe appear in front of you. This is especially useful right there in the store. Now you don’t have to scour the internet for the right ingredients as the ice cream in your cart melts.
Asda Wagyu Steaks features a QR code right on their packaging. The customer scans it with their phone. Then an animated virtual steak and cooking instructions appear. The customer then has peace of mind in knowing they know how to properly prepare this quality steak.
This Web AR experience is initiated from a print ad within a supermarket around Kinder’s chocolate. Why? Kinder’s products are popular with children.
What better way to stand out from the other candy than to provide the parents a cool thing to enjoy with their kids? After all, the kids may be bored having to go grocery shopping with their parents.
With this Web AR, the parents get to place a doorway right in the middle of the aisle. Watching their phone, they can then enter this doorway where they find themselves in an animated savannah.
Virtual animals such as a lion and zebra wait here to interact with facts and infographics. These customers are likely to notice these same animals featured on the Kinder packaging in the store after the experience has concluded.
At an event introducing Samsung’s new line of products, Web AR enabled attendees to interact in a new way. By scanning the provided QR code, attendees activated three-dimensional product demonstrations within their own environment.
This allows customers to place Samsung’s new refrigerator in their kitchen before even buying it. The benefit of this feature can’t be understated. Wayfair, which sells furniture, reports that customers are 3.4 times more likely to buy with AR. This makes sense. The anxiety of purchasing an item that fundamentally changes the look of your home is alleviated this way.
It’s no wonder Ikea has implemented a similar strategy with their furniture. It benefits the companies as much as the customers. Pesky and costly returns are reduced significantly since customers bought the item already knowing what it looks like in their home.
Aircards recently teamed up with Dermalogica to deliver an innovative on-packaging WebAR consumer experience to help educate customers on their new product range
The innovative Smart Serum experience used a dual content trigger, activated from both the product box packaging and bottle. Interactive content appeared anchored in the 3D space, delivering targeted product information. Consumers were able to seamlessly capture photo/video and share to socials
A brand can also include a QR code to activate a Web AR experience on their packaging. This is a way to stand out from the other brands on the shelf in the store. It’s also a way to educate the consumer on the specific messaging the brand is trying to enact.
Stillhouse Whiskey had a Web AR experience that tied their brand’s message to nature. By activating the experience, the packaging itself virtually opens up and shows an animated live map. Users can then explore the map for nature experiences, as well as places to buy Stillhouse Whiskey.
Another feature is being able to take a selfie within the AR. This encourages the customer to share this AR and further promote the brand.
Introducing the bandits of the west. Watch as Boot Barn utilises the power of Aircards Augmented Reality to showcase their Wonderwest launch. Wonderwest is Boot Barn’s fashion brand for the girl who loves western-inspired pieces. The WebAR print advertisement showcased the company’s latest campaign in an innovative way.
Since people are purchasing more and more online, how can brands further capitalize? In the case of Bon V!v Spiked Seltzer, providing an AR experience off a billboard will get the attention of people merely walking by it.
The consumer scans the QR code and immediately manifests a giant vending machine right in front of them. The vending machine provides refreshing details about the product, and where they can find it nearby.
Are you a retail brand in search of a creative way to engage new and existing customers? Aircards has helped brands like yours take their marketing to the next level. Our case studies prove consistently impressive results. You can expect higher engagement rates, higher sales, and more!
Contact us today for a free demo and consultation.
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