The 5G & Augmented Reality Advertising Research Report
June 8, 2021
We’re proud to announce our involvement within the recent Ericsson Emodo Primary Survey Research Study analysing a respondent group of 5G phone users in March 2021, exploring experience with 5G as well the potential for Web-based Augmented Reality advertising.
The power of 5G technology has the capacity to enable a new era of immersive ad creative and previous studies have shown impressive initial results. To gain a deeper understanding of the impact of AR advertising, the Emodo Institute team commissioned the consumer study.
Our development team were the architects behind each of the WebAR experiences used within the research study, which included:
- WebAR Portal Experience
- WebAR Product Viewer
- WebAR Sunglasses Try-On
The team embedded each experience using Inline Augmented Reality within the survey, which meant that respondents were able to access the WebAR experiences instantly on-page.
Stand Out Results
There was a wide selection of eye-opening results to come from this research. The following are some of our favorite key findings:
- 70% of respondents agreed or strongly agreed that they’d like to see more Augmented Reality ads in the future
- 68% of respondents agreed or strongly agreed that advertising experiences like these would reflect positively on the brand in the ad
- 74% of respondents agreed or strongly agreed these ads would be more likely to capture my interest or attention than normal ads
We were delighted to see such strong results, seeing that over 70% of people would actively want to see more Web AR ads in the future shows how powerful Augmented Reality has become.
As 8th Wall Premier Partners, we were proud to develop each of the experiences used within the research study using the leading Web-based Augmented Reality framework, 8th Wall.
CEO and Founder of 8th Wall Erik Murphy-Chutorian said:
“With powerful smartphones and access to next-generation 5G connectivity, consumers are looking for new ways to engage with brands and augmented reality is uniquely positioned to offer the experiences they are looking for. The ease and accessibility of web-based augmented reality has unlocked the AR opportunity for brands and marketers to easily reach consumers. With just a click of a link or scan of a QR code, WebAR eliminates the barrier to entry, instantly engaging consumers in the experience.”
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Following this important research, Aircards look forward to continue to work closely with the Ericsson Emodo team to deliver market-leading WebAR experiences for clients.
Aircards have recently created a WebAR mini game for The Hundred cricket tournament. This fun Augmented Reality game enables players to pick up a bat and try to beat the bowler and go for a big six!
The Hundred WebAR mini-game is another example of the pioneering work the Aircards team is involved with. Pushing the boundaries of what’s possible in Web-based Augmented Reality.
Aircards is a market-leading provider of Web-based Augmented Reality experiences, including recent high-profile launches with Disney, Samsung, Unilever, Dell Technologies, AB InBev and Hewlett Packard Enterprise. Aircards provides an end-to-end service - from ideation to development and cloud-hosting.
About 8th Wall
8th Wall is an award-winning computer vision software company that makes it possible to build interactive web-based augmented reality (WebAR) that can be experienced on any smartphone—no app required. 8th Wall has powered AR activations for brands across industry verticals including retail, food and beverage, travel and tourism, automotive, fashion, sports and entertainment. Customers of the platform include Nike, Sony Pictures, Burger King, General Mills, British Gas, Heineken, McDonald's, LEGO, Swiss Airlines, Toyota, EVA Air, Red Bull, adidas, COACH and more. Learn more about 8th Wall at www.8thwall.com.