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Technology

We specialise in Web-based Mixed Reality technology, which means that our AR/VR experiences take place within the mobile web browser. Why is that important? There is no app download required to view the experience.

All experiences are iOS and Android compatible for devices released within the last six years - meaning a total pool of over 3 billion compatible devices worldwide.

WebXR is cross-platform compatible - meaning users can enjoy immersive content on mobile, tablet, desktop and headset devices. 

WebXR Core
Features

WebAR Technology

Our WebAR technology uses a smartphone camera to initiate and display Augmented Reality experiences in any iOS or Android mobile web browser, overlaying digital content into the real physical world.

WebVR Technology

Our WebVR technology uses a smartphone camera to initiate Virtual Reality experiences in any iOS or Android mobile web browser, transporting the user into an entirely new digital world. 

Cloud Hosting

The cloud-hosted content is edge-cached globally for rapid content delivery, minimal page load time and happy users. Any changes made to the experience are instantly reflected live globally in real-time. 

Performance Analytics

Every experience comes with a sophisticated engagement analytics dashboard, where you'll be able to track views, users, average time-on-page, and call-to-action button engagement. In addition, we have a proprietary platform for providing 3D analytics to track user behaviour in the Metaverse.

2D and 3D Content

Typical experience content can include, standard MP4 videos, transparent videos, animated motion graphics, 360° immersive video, static and animated models. As well options like photogrammetry and Matterport room scans.

Call-To-Action Buttons

The possibilities for engagement are limitless. Our CTA buttons can send pre-composed emails, initiate phone calls, navigate to webpages, send SMS messages, collect contact information and share social media posts.

Gamification

With our technology, users can interact with your brand in ways previously impossible. Scavenger hunts, ball-toss games, 3D puzzles, remote controlled characters, AR board games... the list goes on. Use our Web AR games to engage and delight your customers in a frictionless way.

Image Target Tracking

Our tracking framework enables the augmentation of content onto flat or curved images, like business cards, billboards, floor decals, product packaging, bottles and cans. Any graphic or photo can act as an AR marker. Most existing graphics are Web-AR compatible, and QR codes are not required!

Location-Based Content

Augment unique content depending on user's location. Show dynamic content basedon an advertisement's location, or geo-fence content to incentivize store visits. Guide users to where they need to go with Web AR navigation. Use location-based AR to help consumers find the reality they're looking for.

Realtime Content Swaps

Sometimes things need to change. Easily swap out the content within your AR experience at any time, even after it has been deployed. Reuse already-printed materials for more than one campaign, or update your video to showcase a new concept, with no down-time or user update permission required.

WebXR Activation
Methods

QR Codes

Simply open your phone's camera, and scan the QR code to access the AR webpage. We only use QR codes as a way to access the webpage – QR codes are not required for AR tracking!

Shortlinks

We offer a short URL with every AR campaign, which should be placed alongside the QR code. This offers users an easy way to access the webpage, if they'd rather not scan a QR code.

Direct Links

Embed a direct link to your AR webpage within a social media post, email blast, or website. For best results, use multiple channels to spread awareness of the AR content.

NFC Chips

Embed an NFC chip in your printed materials. Users with a compatible phone can simply hold up thier phone to the printed item, and tap "Go" to access the webpage.

Technology
Pioneers

We develop our own proprietary technologies which are additive to the power and capabilities of WebXR. This focus on innovation ensures that we stay ahead of the curve when it comes to the available technology and integrations to our clients.

We possess our own proprietary solutions for 3D analytics, avatar integration, real-time multiplayer gameplay, 3D model file sharing & more.

Are you a brand?

Are you a brand looking for an innovative WebXR campaign? We can take you through the whole lifecycle - from ideation to design, development to hosting and with a sophisticated suite of analytics.

Are you an agency?

Are you an agency looking to create an innovative WebXR campaign for your own client? We regularly work with agency partners to deliver outstanding results for their own clients. We’d be delighted to be your specialist WebXR development partner.