Aircards Develop Innovative Web AR Spatial Analytics
July 1, 2020
Aircards, a tech agency focusing exclusively on the design and development of web-based Augmented Reality experiences, has developed an innovative new Spatial Analytics feature which will allow for a deeper level of analytic analysis of AR/VR campaign performance.
Press Release, Wednesday, 1st July 2020: Aircards announces the release of a highly innovative new Spatial Analytics feature to enhance performance reporting and customer insights within 3D Web-based Augmented Reality campaigns.
Derived through extensive internal R&D and client testing, this release represents an innovative advancement for web-based Augmented Reality marketing.
This new Web AR Spatial Analytics technology allows for a much deeper level of analysis of Web-based Augmented Reality and Web-based Virtual Reality campaign performance. The data collected is fully consensual, anonymized and GDPR compliant.
The feature can be integrated into any 8th Wall Web AR project, and is also WebVR compatible.
Marketing analytics is the process of measuring, analyzing, and managing the performance of a marketing campaign to maximize its effectiveness and optimize the return on investment (ROI). Understanding the user journey is typically understood through mapping their steps through a website or email chain. In contrast, Aircards deploys highly experiential WebAR marketing campaigns that feature a complex 3D scene, and so advanced analytics features like Spatial Analytics allow brands to understand the physical touch points of exploration and interaction.
COO of Aircards, Michael Watson, said:
“We’re proud to be on the forefront of driving the evolution of Web-based Augmented Reality analytics with our new Spatial Analytics feature, developed in-house as part of our broader analytics suite that we offer to clients.”
“As every marketer knows, analytics is incredibly important for tracking the performance of a campaign. We’re committed to ensuring that as the feature toolbox of WebAR marketing campaigns continues to improve, our powerful analytics evolves with it.”
Combining the new Spatial Analytics framework alongside standard web analytics metrics gives clients the power to monitor customer behaviour both in and outside of the Web AR experience, generating a deep understanding of campaign performance.
Aircards provide an end-to-end service for the creation and deployment of marketing focused Web AR experiences. Developing experiences like virtual try-on functionality for eCommerce brands, teleporting customers to different locations using Web AR portals or creating an Augmented Reality direct mail campaign.
The company's client roster includes the likes of Hewlett Packard Enterprise, Stanley Black & Decker, Unilever, Nationwide Insurance and Deloitte, amongst dozens of other Fortune 500 companies.
Aircards are leading the charge in delivering innovative, engaging and high performance Augmented Reality marketing campaigns.
Head of Marketing
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