Thoughts, news and breakthroughs from the studio floor

As COVID kept most people at home, food delivery became far more popular than ever before. It was a means for customers to take a break from cooking and support the restaurant industry. Meanwhile, many businesses relied on delivery or food pick-up services as their means to get by in the uncertain time.

We’re delighted to welcome onboard our bright and talented new Account Executive, George Wragg. George graduated from Newcastle University with a BSC Hon in Marketing & Management, and previously completed an internship with Sony.

FMCG stands for fast-moving consumer goods. They’re the high turnover items meant to be sold quickly and relatively affordably. These include items like beverages, cosmetics, candy, other packaged food and over-the-counter drugs. Shelf space is valuable and inventory is expected to be replaced by the next arriving shipment.

You may have heard the term “metaverse” used in discussions about AR and VR technology. Several definitions of this term are flying around. Wikipedia defines the metaverse as a “collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space,

Web Augmented Reality continues to prove itself as a successful marketing tool. It’s a very effective medium to create memorable campaigns, particularly in the food and beverage industry. Web AR operates with the simplicity and convenience of presenting the consumer a QR code to scan

At Aircards, we want to ensure the client reaches the goals of their marketing campaign while also delivering a rewarding Augmented Reality experience to their potential customers.To accomplish this, we’re proud to have created a new spatial analytics tracking technology. Using this method we accumulate data that places us in a better position to understand what works and what doesn’t with our AR campaigns, and how we can continue honing our craft for the future.