Thoughts, news and breakthroughs from the studio floor

The technology of Augmented Reality is constantly evolving to be more accessible. AR is fast becoming the most useful tool for a business to promote products and services.

A few years ago, apps like Instagram, Facebook and Snapchat were the best avenues to host an Augmented Reality marketing campaign. These apps indisputably provided the most expansive variety of Augmented Reality experiences.

Augmented Reality is a creative, innovative method for brands to connect with new and existing customers. As complex 3D experiences, an AR campaign should be made as accessible as possible, to effectively widen its net.

Product packaging plays a large role in marketing, but also greatly affects sustainability. Today, customers care deeply about a brand’s environmental practices. So, companies must find a way to maximize their product’s attractiveness while minimizing waste.

Mobile Augmented Reality has exploded in recent years as an innovative new way for brands to connect with customers.

We're excited to welcome to the Aircards team our new and highly talented Senior 3D Generalist, Michael Lainé. Michael joins Aircards from Azatom, and previously graduated from Northumbria University with a Master’s Degree in Animation with First Class Honours.