Thoughts, news and breakthroughs from the studio floor

We're excited to announce that Dan Bowen has joined Aircards as Director of Business Development. Dan has worked within the Augmented Reality industry for over 6 years, with significant experience working with major brands, having worked on projects for the likes of Pepsi, Pizza Hut, Microsoft and Nike.

We’re excited to welcome talented new 3D Artist Jade Hallett to our growing team! Jade graduated from Teesside University with a MA in Games Art and a BA in Computer Animation, spending time also on a R&D Internship with Procter and Gamble - her project of which was winner of the 2018 SPARKS award.

There is a big new development in the AR world, known as Inline WebAR. It’s a game changer for how brands present their AR features and experiences. It creates a seamless user experience that improves analytics and sales processes across the board.

We’re proud to announce and welcome John to the Aircards team. John will play an important role in communicating the benefits of utilising Web-based Augmented Reality technology to clients and partners, with a particular focus on retail and FMCG sectors.

Inline AR is the next big step in Augmented Reality integration. It will greatly impact the e-commerce and retail realm, as well as have many use cases in other sectors. The new style of integration allows for a more seamless user experience that benefits both the user and the provider. In this article, we'll explain what Inline AR is, why it's such a big deal, and how to use it to your brand's advantage.

Augmented Reality adds digital elements to real-world environments, but how elements are placed varies based on the experience. The two most common types are markerless and marker-based Augmented Reality. The simplest explanation is the latter relies on a recognizable image, whereas the former does not.