Thoughts, news and breakthroughs from the studio floor

61% of shoppers prefer to shop at stores that offer Augmented Reality over ones that don’t, according to a survey conducted by Retail Perceptions. That statistic alone should perk up any retailer’s ears, let alone the others

Change is coming to a neighborhood near you. If 5G is not yet available in your area, it will be soon. Many consumer advantages will come along with 5G. One such advancement will be particularly noticeable with Augmented Reality (AR) content. Read on to find out more about this exciting development in one of the fastest-growing tech industries.

A study conducted by Interactions Consumer Experience Marketing has provided insights about the impact of Augmented Reality in retail. With a survey of 1,062 shoppers, they discovered that Augmented Reality appealed to customers in many ways. The study looked into where shoppers want to shop, what they want to buy, and how much they are willing to pay—all of which were positively impacted by Augmented Reality.

Aircards are proud to announce the launch of client campaign, with delicious chip brand The Good Crisp Company. The brilliant team at The Good Crisp Company worked with Aircards to launch an AR-driven campaign that turns their cans into holiday-inspired winter wonderland, including a visit from Santa!

To raise brand awareness and improve customer loyalty, businesses have been turning to Augmented Reality advertising. And no, it’s not because it’s the shiny new thing. AR advertising has actually been around for a while but it’s only recently that it’s become accessible to any size business. And most importantly, it’s extremely effective.

EE partners with WebXR agency Aircards to launch an innovative new Web AR experience that features a Mini AR Rita Ora. The EE Rita Ora AR campaign is an exciting immersive experience which leverages the power of Web-based Augmented Reality (WebAR) and the UK's no.1 5G network.