A study conducted by Interactions Consumer Experience Marketing has provided insights about the impact of Augmented Reality in retail. With a survey of 1,062 shoppers, they discovered that Augmented Reality appealed to customers in many ways. The study looked into where shoppers want to shop, what they want to buy, and how much they are willing to pay—all of which were positively impacted by Augmented Reality.
Let’s first look at the results of the study, and then we can discuss the impact it can have on a brand’s digital marketing strategy and e-commerce sites.
Here are the complete results of the survey participants’ responses:
By categorizing the responses, it is easy to conclude that:
Perhaps the most surprising response is actually the lowest percentage on the list: 40% of respondents said they are willing to pay more for a product that they could experience through AR. Forty percent! That means 40% of respondents found real value in the Augmented Reality experience itself. Whether it improved buyer confidence, provided better product education, or was simply fun, AR increased the perceived value of a product.
More and more companies are shifting their marketing weight toward digital marketing strategies. Online sales and ecommerce are continuously on the rise, bringing in sales 24/7 and with a farther reach than any brick-and-mortar could ever achieve. But brick-and-mortar stores still maintain one huge advantage for customer (and sales): the ability for customers to experience or try out the product they are interested in. But now, with Web AR, they can do the same online.
Before you think that your brand cannot afford Augmented Reality, you can think again due to Web AR. Web AR is an app-less technology that can be added to any existing ecommerce site. What was once only accessible to big brands with big budgets, can now be utilized by small and mid-sized businesses. Furthermore, Web AR can be used throughout your retail marketing strategy using any marketing medium you choose:
For a no-pressure discussion of how AR can elevate your digital marketing strategy, contact Aircards today. We’d be happy to show you how other brands have used AR to take their brand (and profits) to the next level, and see how we could do the same for yours.
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