Metalitix privacy policy

Privacy Policy

Metalitix® respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our platform (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

Please also use the Glossary to understand the meaning of some of the terms used in this privacy notice.

1. Important Information And Who We Are
2. The Data We Collect About You
3. How Is Your Personal Data Collected?
4. How We Use Your Personal Data 
5. Disclosures Of Your Personal Data
6. International Transfers
7. Data Security
8. Data Retention
9. Your Legal Rights
10. Glossary

1 Important information and who we are

1.1 This privacy policy aims to give you information on how Metalitix® collects and processes your personal data through your use of this platform, including any personal data you may provide through this platform when you sign up/login to our services or interact with this platform or contact us by requesting access to this platform using the ‘contact us’ form.

This platform is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your personal data. This privacy notice supplements other privacy notices and policies and is not intended to override them.

1.2 Controller

Metalitix® is the name of a platform run by Aircards Ltd. This privacy notice is issued on behalf of Aircards Ltd so when we mention "Aircards", "we", "us" or "our" in this privacy notice, we are referring to Aircards Ltd who is responsible for processing your personal data on the platform known as Metalitix® “Metalitix®” or “platform”.

Aircards Ltd is the controller and responsible for the platform. Aircards’ registered office is at 3 Waterloo Square, Newcastle Upon Tyne, United Kingdom, NE1 4DR and we are a company registered in England and Wales under company number 12558369.

We are registered with the ICO Public Data Protection Register with registration number ZB022090.

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

1.3 Contact details

If you have any questions about this privacy notice or our privacy practices, please contact our data privacy manager in the following ways:

Full name of legal entity:Aircards Ltd trading as Metalitix®
Email address:support@metalitix.com
Postal address: 3 Waterloo Square, Newcastle Upon Tyne, United Kingdom, NE1 4DR

1.4 Changes to the privacy notice and your duty to inform us of changes

We keep our privacy notice under regular review. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

1.5 Third-party links

This platform may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share personal data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our platform, we encourage you to read the privacy policy of every website you visit.

2 The personal data we collect about you

2.1 Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

2.2 This platform collects personal data from the following categories of data subjects:

2.2.1 Developers includes customers (such as IMO developers) of Aircards interacting with the platform to view projects. 

2.2.2 Platform Users includes customers (such as brand managers, marketing analysts and project managers) of Aircards interacting with the platform to receive analytical data.

2.3Any and all personal data collected from the data subjects (you) mentioned above will only be collected to manage a contract we may have with you to access Metalitix.

2.4For Developers, we may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

2.4.1 Identity Dataincludes first name and surname. 

2.4.2 Contact Dataincludes delivery address and email address.

2.4.3 Transaction Dataincludes details about payments to and from you and other details of products and services you have purchased from us. 

2.4.4 Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this platform.

2.4.5 Profile Data includes your username/email address and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

2.4.6 Usage Data includes information about how you use our platform and services.

2.4.7 Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

2.5 For Platform Users, we may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

2.5.1 Identity Dataincludes first name and surname. 

2.5.2 Contact Dataincludes delivery address and email address.

2.5.3 Transaction Dataincludes details about payments to and from you and other details of products and services you have purchased from us. 

2.5.4 Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this platform.

2.5.5 Profile Data includes your username/email address and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

2.5.5 Usage Data includes information about how you use our platform and services.

2.5.7 Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

2.6 We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

2.7 We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

2.8 If you fail to provide personal data

2.8.1 Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that personal data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our services). In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.

3 How is your personal data collected?

3.1 For all data subject types, we use the following methods to collect personal data from and about you:

3.1.1 Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

3.1.1.1 use our services;
3.1.1.2 create an account on our platform; or
3.1.1.3 give us feedback or contact us.

3.1.2 Automated technologies or interactions. As you interact with our platform, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie clause for further details.

3.1.3 Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:

3.1.3.1 Technical Data from the following parties:

3.1.3.1 analytics providers such as FingerprintJS and Google based outside the UK;

3.1.3.2 advertising networks such as Google Ads based outside the UK; and

3.1.3.3 search information providers such as Google based outside the UK.

3.1.4 Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Stripe based outside the UK.

3.1.5 Identity and Contact Data from publicly available sources such as Companies House based inside the UK.

4 How we use your personal data

4.1 We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

4.1.1 where we need to perform the contract we are about to enter into or have entered into with you;
4.1.2 where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
4.1.3 where we need to comply with a legal obligation; and/or
4.1.4 where we have received your consent.

4.2 Purposes for which we will use your personal data

4.2.1 We have set out below, in a table format, a description of all the ways we plan to use your personal data (whether you’re a Developer or Platform User), and which of the lawful bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

4.2.2 Note that we may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your personal data. Please contact us if you need details about the specific lawful basis we are relying on to process your personal data where more than one lawful basis has been set out in the table below.

4.3 Marketing

4.3.1 We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. 

4.3.2 We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you through the use of opt-ins. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

4.3.3 You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing. For marketing purposes, we rely on the lawful bases ‘legitimate interest’ and/or ‘consent’ as a basis for processing your personal data.

4.3.4 We have established the following personal data control mechanisms:

4.4 Third-party marketing

4.4.1 We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

4.4.1 Third-Party Processors

4.4.1.1 Our carefully selected partners and service providers may process personal information about you on our behalf as described below:

4.4.1.2 Digital Marketing Service Providers

4.4.1.3 We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information.

4.4.1.4 Our appointed data processors include: (i)Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy here: http://sopro.io. Sopro are registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at: dpo@sopro.io.

4.5 Opting out

4.5.1 You can ask us or third parties to stop sending you marketing messages at any time by logging onto your account on the platform and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time.

4.5.2 Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service purchase, warranty registration, service experience or other transaction(s).

4.6 Cookies

4.6.1 Our platform uses cookies to distinguish you from other users of our platform. This helps us to provide you with a good experience when you browse our platform and also allows us to improve our site.

4.6.2 A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

4.6.3 We use the following cookies:

4.6.3.1 Strictly necessary cookies. These are cookies that are required for the operation of our platform. They include, for example, cookies that enable you to log into secure areas of our platform, use a shopping cart or make use of e-billing services.

4.6.3.2 Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our platform when they are using it. This helps us to improve the way our platform works, for example, by ensuring that users are finding what they are looking for easily.

4.6.3.3 Functionality cookies. These are used to recognise you when you return to our platform. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

4.6.3.4 Targeting cookies. These cookies record your visit to our platform, the pages you have visited and the links you have followed. We will use this information to make our platform and the advertising displayed on it more relevant to your interests. 

4.6.4 You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

4.6.5 Please note that third parties may also use cookies, over which we have no control. These third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third-party cookies are likely to be analytical cookies or performance cookies or targeting cookies.

4.6.6 You can choose which analytical, functionality and targeting cookies we can set by using your existing browser extensions or functions to disable our use of cookies. 

4.6.7 However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our platform. 

4.7 Change of purpose

4.7.1 We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

4.7.2 If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the lawful basis which allows us to do so.

4.7.3 Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5 Disclosures of your personal data

5.1We may share your personal data with the parties set out below for the purposes set out in the table Purposes for which we will use your personal data above.

5.1.1 Internal Third Parties as set out in the Glossary.

5.1.2 External Third Parties as set out in the Glossary.

Specific third parties such as Amazon Web Services (“AWS”), Salesforce, Stripe, HubSpot, Google Analytics and Xero.

5.1.3 Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

5.1.4 We require all third parties to respect the security of your personal data and to treat it in accordance with data protection legislation. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International transfers

6.1We may share your personal data within the Aircards Ltd group of companies. This will involve transferring your personal data outside the UK.

6.2 Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

6.2.1 We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.

6.2.2 Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK. 

6.3 Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

7. Data security

7.1We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. These security measures include:

7.1.1 encryption of data at rest and in transit;

7.1.2 role based access controls which apply to staff accessing systems and services;

7.1.3 regular patching of systems to address known security vulnerabilities;

7.1.4 penetration testing of infrastructure of at least once per year;

7.1.5 intrusion detection system to monitor networks continuously;

7.1.6 anti-malware technology deployed;

7.1.7 periodic backups of production data to a separate location;

7.1.8 employee background checks are performed; and

7.1.9 disaster recovery plans tested. 

7.2 In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

7.3 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

8.1 How long will you use my personal data for?

8.1.1 We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period (i.e. after suspending/cancelling your subscription and/or terminating your account) in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

8.1.2 To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

8.2 By law we have to keep basic information about our customers (including Identity, Contact, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

8.3 In some circumstances you can ask us to delete your data: see your legal rights below for further information.

8.4 In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Your legal rights

9.1 Under certain circumstances, you have rights under data protection legislation in relation to your personal data. Please click on the links below to find out more about these rights:

9.1.1 Request access to your personal data.

9.1.2 Request correction of your personal data.

9.1.3 Request erasure of your personal data.

9.1.4 Object to processing of your personal data.

9.1.5 Request restriction of processing your personal data.

9.1.6 Request transfer of your personal data.

9.1.7 Right to withdraw consent.

9.2 If you wish to exercise any of the rights set out above, please contact us.

9.3 You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

9.4 No fee usually required

9.4.1 You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

9.5 What we may need from you

9.5.1 We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

9.6 Time limit to respond

9.6.1 We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Glossary

10.1 Lawful Basis

10.1.1 Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

10.1.2 Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

10.1.3 Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

10.2 Third Parties

10.2.1 External Third Parties

10.2.1.1 Service providers such as AWS based in the UK who provide IT and system administration services.

10.2.1.2 Service providers such as AWS, Salesforce, HubSpot and Google Analytics.

10.2.1.3 Service providers such as Stripe and Xero acting as processors who provide financial administration services.

10.2.1.4 Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the UK who provide consultancy, banking, legal, insurance and accounting services.

10.2.1.5 HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the UK who require reporting of processing activities in certain circumstances.

10.3 Your Legal Rights

10.3.1 You have the right to:

10.3.1.1 Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

10.3.1.2 Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new personal data you provide to us.

10.3.1.3 Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

10.3.1.4 Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your personal data which override your rights and freedoms.

10.3.1.5 Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

10.3.1.5.1 If you want us to establish the personal data's accuracy.

10.3.1.5.2 Where our use of the personal data is unlawful but you do not want us to erase it.

10.3.1.5.3 Where you need us to hold the personal data even if we no longer require it as you need it to establish, exercise or defend legal claims.

10.3.1.5.4 You have objected to our use of your personal data but we need to verify whether we have overriding legitimate grounds to use it.

10.3.1.6 Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

10.3.1.7 Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.