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Understand engagement like never before

Reveal how audiences move, look and interact across physical and virtual environments, turning spatial behaviour into measurable insights that help you optimise performance.

01 / Two offers

Insight across physical and virtual spaces

Real-world analytics tracking visitors through a shopping centre, with live counts for impressions, conversions and dwell time

Real-world analytics

For physical spaces

See where visitors go, stop and interact, then use footfall and dwell data to assess layouts, content and the experience you offer.

Virtual-world analytics showing attention heat and visitor paths inside a 3D scene

Virtual-world analytics

For AR, VR and interactive 3D

Track paths, attention and interaction inside AR, VR and 3D experiences. Find where people stay or leave, and use the evidence to guide the next iteration.

02 / The measurement model

Beyond the footfall count

Separate passers-by from those who registered an impression, stayed, interacted or completed an action. See where the experience loses attention.

  1. 01

    Opportunity to see

    People who passed within viewing range.

    Footfall, passers-by

  2. 02

    Impressions

    People who registered an impression of the experience.

    Impressions, attention rate, time to first impression

  3. 03

    Stopped

    People who stopped to stay.

    Dwell time

  4. 04

    Interacted

    People who took part in the experience.

    Interactions, paths

  5. 05

    Completed

    People who completed the intended action.

    Actions, purchases, sign-ups

03 / Privacy by design

Anonymous by design. Patterns, never people

No faces, names or personally identifiable information are retained. Only aggregated behavioural insight leaves the platform.

  • No faces stored
  • No names or personal data
  • Aggregated insight only
Blue and amber light paths crossing a dark floor
The Now Building at Outernet London during The Butterfly Trail
The Butterfly Trail, Outernet London

04 / Measured by Metalitix

How visitors played The Butterfly Trail

3.6M
Interactions
92%
Game completion rate
Read the case study

05 / Book a demo

See the data behind your space

Tell us about your shop, venue, event or 3D experience, and the decisions you need the data to support. We’ll show you the relevant Metalitix tools.

Thanks, there. Your demo request is in.

We will reply to you to find a time.

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