Immersive out-of-home that stops traffic
We create OOH activations that go beyond static media, turning murals, billboards, and digital screens into live, interactive experiences. From AR-enabled murals and QR-triggered billboards to anamorphic 3D and connected DOOH, we help brands cut through city noise and deliver unforgettable cultural moments.
Out-of-home becomes more than awareness, it becomes participation.
From murals to mega-screens
There are no size limits when it comes to immersive OOH. We’ve brought Formula 1 helmets to life on Melbourne streets with AR murals, transformed flagship locations with giant 3D billboards, and delivered anamorphic spectacles that audiences can’t ignore.
Whether it’s a subway poster, a wrapped building, or a 75” interactive LUX-75™ display, our work turns media buys into must-see experiences.
Data-driven consumer engagement
Great OOH doesn’t just get seen, it gets shared. Our AR-enabled billboards and DOOH campaigns spark social buzz, blending physical visibility with digital amplification.
Every experience is underpinned by Metalitix™ analytics, giving you clear insight into footfall, dwell time and interaction rates.
With activations for Smirnoff, Louis Vuitton, and Binance, we’ve proven immersive OOH can deliver both cultural impact and measurable ROI.
FAQS
1
Are there size limits for AR-enabled OOH?
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No. We’ve activated everything from small transit posters to building-sized murals and multi-screen billboards. Our creative and tech pipelines adapt to any format.
2
What types of OOH placements work best?
High-traffic areas where audiences pause or gather, such as transit hubs, shopping centres, and city squares are ideal.
But we also design campaigns that scale to unexpected places, driving surprise and delight.
3
Does OOH AR require an internet connection?
Yes, but we design experiences to load quickly and reliably on mobile data. For digital screens, we also deliver pre-rendered content for seamless playback.
4
Do people need an app to view it?
No apps required. Experiences launch instantly via QR code, web link, or integrated screen interactivity. We also create native DOOH content such as anamorphic 3D and AI-personalised displays, ensuring flexibility across all formats.
Have a project in mind?
