Le Creuset - Made to Be Yours
Le Creuset - Made to Be Yours
A world-first immersive colour discovery experience at Harrods, matching shoppers with their perfect Le Creuset shade through AI-powered interaction.
Creative innovation studio
A global studio for creative innovation, immersive tech and brand experience.
We design and build connected experiences under one roof, from digital worlds to physical builds.
LUX-75AI-powered interactive display platform
AI-powered interactive displays that turn physical spaces into intelligent media environments.
Invisionary Media, a division of Aircards Studio, puts hardware, software and analytics in one scalable media platform.
Real-world analyticsVirtual-world analytics
AI-powered spatial analytics that reveal how people move, engage and interact.
Metalitix, a division of Aircards Studio, turns movement and engagement into actionable insight across real-world and digital spaces.
A world-first immersive colour discovery experience at Harrods, matching shoppers with their perfect Le Creuset shade through AI-powered interaction.
Le Creuset wanted to bring the personal connection people have with colour to life through its Made to Be Yours campaign at Harrods. The challenge was to create an immersive pop-up that would match shoppers with the shade they were naturally drawn to, celebrate the brand's iconic palette and introduce its new Château colour.
Aircards Studio conceived and delivered the experience end to end, from creative strategy and digital development to physical fabrication and installation. We transformed the Harrods Linley Kitchen into an immersive colour destination, using AI-powered camera technology and the LUX-75 to respond to where visitors looked and how they reacted as Le Creuset colours appeared. Each shopper discovered a personal colour match, learned the inspiration behind it and received bespoke digital artwork to keep or add to the Community Canvas. Metalitix was integrated to measure engagement.
The result was a beautifully crafted, distinctly Le Creuset pop-up that made colour discovery personal, playful and shareable. The experience brought brand storytelling, immersive technology and physical retail together within Harrods. Quantitative campaign results are still being gathered.
The AI-powered 75-inch interactive display for stadiums, tier-one retail and airports.
Hardware, software and analytics in one scalable media platform, to rent for an event or buy for a venue.
About LUX-75Metalitix, a division of Aircards Studio, measured how people moved through and engaged with this project.
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