Lenovo x Newcastle United
Lenovo x Newcastle United
Bringing the future of AI-powered fan engagement to St James' Park through immersive gaming, interactive retail and real-time audience insights.
Creative innovation studio
A global studio for creative innovation, immersive tech and brand experience.
We design and build connected experiences under one roof, from digital worlds to physical builds.
LUX-75AI-powered interactive display platform
AI-powered interactive displays that turn physical spaces into intelligent media environments.
Invisionary Media, a division of Aircards Studio, puts hardware, software and analytics in one scalable media platform.
Real-world analyticsVirtual-world analytics
AI-powered spatial analytics that reveal how people move, engage and interact.
Metalitix, a division of Aircards Studio, turns movement and engagement into actionable insight across real-world and digital spaces.
Bringing the future of AI-powered fan engagement to St James' Park through immersive gaming, interactive retail and real-time audience insights.
Newcastle United wanted to elevate the matchday experience, creating new ways for supporters to engage with the club while unlocking additional commercial opportunities.
In collaboration with Lenovo and Intel, the ambition was to introduce next-generation interactive technology that could entertain fans, showcase official merchandise and deliver measurable insights into audience engagement.
We launched the LUX-75 interactive display from Invisionary Media, a division of Aircards Studio, at St James' Park, introducing two AI-powered fan experiences.
The Goalkeeper Challenge invited supporters to take on Newcastle United captain Bruno Guimarães in an immersive, gesture-controlled penalty-saving game.
Matchday Moment transformed the display into an interactive virtual try-on experience, allowing fans to see themselves wearing official Newcastle United kits and merchandise in real time.
Both experiences combined intuitive interaction with immersive technology, bringing entertainment and retail discovery together within the stadium.
The initial VIP-area deployment achieved a 67% engagement rate among matchday attendees, with an average dwell time exceeding four minutes, measured through Metalitix.
Following the positive reception, the club is exploring opportunities to expand the interactive displays throughout the stadium, creating new possibilities for fan engagement and retail experiences.
The AI-powered 75-inch interactive display for stadiums, tier-one retail and airports.
Hardware, software and analytics in one scalable media platform, to rent for an event or buy for a venue.
About LUX-75Metalitix, a division of Aircards Studio, measured how people moved through and engaged with this project.
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