Aircards Studio becomes a Patron of the British Beauty Council
We’re proud to share that Aircards Studio is now a Patron of the British Beauty Council. The Council plays a vital role in supporting and shaping the future of the UK beauty industry, championing innovation, sustainability, talent development and positive change across the sector.
For us, becoming a Patron is about more than membership. It’s about contributing to an industry that constantly pushes the boundaries of creativity, culture and technology.
Beauty is an industry built on innovation
Few industries evolve as quickly as beauty, from product science and sustainability to retail design and digital commerce, beauty brands are constantly exploring new ways to inspire, educate and engage their audiences.
In recent years we’ve also seen a shift in how beauty experiences are delivered. Retail environments are becoming more interactive. Campaigns are becoming more immersive. Technology is opening entirely new ways for people to explore products and connect with brands. That shift toward experience-led beauty is something we’ve seen first-hand, and indeed, played a role in building.
Where creativity meets immersive technology
Aircards Studio is a Creative Innovation Studio working at the intersection of creativity, design and emerging technology. We partner with brands to create immersive experiences that audiences don’t just watch but step into, across retail, digital campaigns and live activations.
In the beauty sector, this often means transforming traditional brand touchpoints into something interactive, memorable and shareable. For example, working alongside L’Oréal Thailand and Wavemaker Thailand, we created the Hotel Deluxe activation, a real-time anamorphic billboard experience in Bangkok that turned a luxury beauty campaign into a interactive spectacle.
Rather than simply displaying a static visual, the installation allowed audiences to interact with the content in real time, blending immersive storytelling with large-scale digital out-of-home. The result was a campaign that showcased how OOH can move beyond spectacle to become something participatory, personal and memorable.
In another campaign for e.l.f. Cosmetics, we helped transform a large-scale street mural into a living augmented reality experience. By scanning the artwork, audiences could bring the mural to life through immersive digital animation layered directly onto the physical installation, blending street art, storytelling and AR technology to create a shareable brand moment.
And in Sephora’s New York City flagship, we delivered an AR Magic Mirror activation designed to transform beauty discovery in-store. The experience allowed shoppers to explore interactive AR overlays and visual effects in real time, turning a simple mirror moment into an immersive beauty experience.
Behind the scenes, the installation also captured engagement insights through Metalitix, our spatial analytics platform, providing brands with rich real-world data around shopper interaction, dwell time and engagement.
Supporting the future of the industry
The British Beauty Council brings together organisations from across the sector to support its continued growth and evolution. Through programmes that inspire new talent, encourage innovation and strengthen collaboration across the industry, the Council plays an important role in helping the UK beauty sector thrive.
By becoming a Patron, Aircards Studio joins a network of organisations committed to shaping the future of beauty.
So we’re excited to contribute our perspective on immersive technology, experiential design and creative innovation as the industry continues to evolve. Immersive technology simply opens the door to the next chapter.
Want to learn more? Explore our services ↗, discover our work ↗, or get in touch ↗ with the team.
