Aircards Studio brings world-first Le Creuset immersive retail experience to life at Harrods
A new AI-powered colour discovery experience combines Le Creuset's iconic heritage with interactive technology, creative production and bespoke physical design. We're incredibly proud to announce the launch of Made to Be Yours, a world-first immersive retail experience created in collaboration with Le Creuset, now open at Harrods in London until 13 November 2026.
Located in the iconic Harrods Linley Kitchen, the experience invites visitors to discover the Le Creuset colour that's uniquely theirs through a personalised journey powered by AI and touchless interactive technology. The project brings together creative strategy, digital innovation and premium physical production, reflecting the breadth of capabilities we deliver as one integrated creative and production partner.
Discover the Le Creuset colour that's Made to Be Yours
For more than a century, colour has been central to Le Creuset's identity. From its signature Volcanic orange to an ever-expanding palette of vibrant and timeless shades, choosing a Le Creuset colour has always been a deeply personal decision. With Made to Be Yours, Le Creuset has taken that personal connection a step further, creating an entirely new way for people to explore its iconic colour palette.
Using AI-powered camera technology, the experience responds to where visitors naturally direct their gaze and how they react as a series of Le Creuset colours unfold before them. Rather than navigating a conventional touchscreen or answering a series of questions, visitors can discover the shade they're instinctively drawn to through a seamless, touchless interaction. The experience then reveals their matched Le Creuset colour, accompanied by an interpretation of why that particular shade is Made to Be Yours.
A personalised journey, from colour discovery to digital keepsake
The experience culminates in a cinematic reveal that immerses visitors in their matched colour, bringing the character and inspiration behind each shade to life. Each journey concludes with a personalised piece of digital artwork inspired by the visitor's colour discovery, creating a keepsake that can be saved and shared across social channels.
The result is an experience that transforms the familiar process of choosing a colour into something more personal, memorable and interactive, inviting visitors to engage with Le Creuset's products in an entirely new way.
Importantly, the experience has been designed with visitor privacy in mind. Camera images are processed in the moment and are never stored, with every interaction remaining anonymous and no individual identified.
Bringing digital creativity and physical craftsmanship together
For our team at Aircards Studio, Made to Be Yours is a great example of what happens when creative thinking, interactive technology and physical production come together. From initial concept and design through to digital development, content production, physical fabrication and installation, the project brought together expertise from across our studio.
Working closely together throughout, our teams created an experience that combines seamless, touchless interaction with premium physical design, ensuring the finished installation feels right at home within Le Creuset's brand world and the Harrods environment. Behind the scenes, detailed 3D visualisation and bespoke digital production workflows helped bring the individual colour stories to life, while maintaining the quality and attention to detail that defined the original creative vision.
A collaborative approach to immersive retail
Made to Be Yours is the result of a close collaboration between Aircards Studio, Le Creuset and Harrods, bringing together a shared ambition to create something genuinely different within the luxury retail environment. Le Creuset's willingness to explore new ways for customers to engage with its products provided the foundation for an experience that respects the brand's longstanding heritage while introducing a new dimension to colour discovery.
We're hugely grateful to the Le Creuset team for their trust and collaboration throughout the project, and to Harrods for helping bring the experience to one of the world's most recognised luxury retail destinations. A huge amount of credit also goes to the talented team at Aircards Studio, whose work across creative strategy, design, development, production and installation made this project possible.
Experience Made to Be Yours at Harrods
Made to Be Yours is open from 20 October to 13 November 2026 in the Linley Kitchen at Harrods, London. The experience is free to visit and invites everyone to discover the Le Creuset colour that's made for them.
We'll be sharing more from the project soon, including behind-the-scenes footage, a closer look at the creative and production process, and a film showcasing the finished experience.
Discover Made to Be Yours at Harrods and find the Le Creuset colour that's uniquely yours.
