Do You Need an App for Augmented Reality?
October 6, 2020
Not too long ago, the answer was yes. But ground-breaking AR technology has made it a resounding no. An app is no longer required to make or enjoy an augmented reality experience. Web-based augmented reality is the shiny new thing that has marketers, and customers, chomping at the bit.
What is Web AR?
Web-based augmented reality is an augmented reality experience that is delivered through a webpage. That means users do not have to download an app to view an augmented reality experience. They can simply navigate to the webpage URL to view the AR through their device’s camera.
Web AR also means businesses do not have to first invest in an app to add augmented reality to their marketing campaigns or E-commerce sites. Web AR, therefore, makes augmented reality marketing accessible to businesses of all sizes. It is now an affordable, easily implemented marketing tool.
Augmented Reality QR Code
A Web AR experience can be accessed in one of two ways: by clicking on a link or by scanning an augmented reality QR code. But “scanning” an augmented reality QR code couldn’t be easier. Users simply have to point their phone or tablet’s camera at the QR code, and the experience will automatically activate. Talk about a true, app-less augmented reality!
Web AR works on any iOS or Android smartphone or tablet camera, as long as it’s AR capable. And nearly every Apple and Android device these days is either updated or comes standard with AR capabilities.
Why is Web AR So Exciting?
Web AR is a win-win technology for businesses and customers alike. Small businesses can now launch the same jaw-dropping campaigns that only the biggest of brands used to be able to afford. And it’s not all about the cost; it’s about the effectiveness.
Augmented Reality Analytics
Augmented Reality data analytics is showing unprecedented success. Case studies show unbelievable engagement rates and click-through rates in the 30-40% range and even higher. To put that in perspective, a traditional print marketing campaign only garners response rates in the 3-7% range. Best of all, Web AR Services elevates any tried-and-true marketing strategy:
- AR Out-of-Home Advertising
- AR Print Marketing
- AR Product Packaging
- AR E-Commerce
- AR Live Events & Conferences
Improved User Experience
Web AR has drastically improved user experience. Not only because of how easy it is to use but how engaging the experience is. Before, users only gain from an ad if they make a purchase or a decision. Now, with Web AR, users gain a fun experience regardless of their final decision. As such, they are more likely to engage the advertisement and even seek out augmented reality experiences.
Web AR is also having a huge impact on the retail industry, where customers can virtually “try on” products. Customers can now see how a Gucci watch looks on your wrist, how artwork looks on your wall, and so much more. Being able to ‘try on’ products is increasing purchase confidence, which is especially crucial for online stores.
Benefits of Augmented Reality for Your Business
Now with Web AR, you can optimize your marketing campaign, E-Commerce site, or live event with augmented reality. Aircards can help you develop an augmented reality marketing campaign that will change the way your audience sees your brand. Contact us for a free demo.