Working with Aircards, LUSH provided their audience with the unique opportunity to immerse themselves fully in the world of the Snow Fairy this Holiday season.
The LUSH “Snow Fairy” WebAR campaign featured three unique experiences; a personalised gifting flow; a Holiday-themed face filter and a fully immersive portal environment.
Leveraging the cross-channel power of Web-based Augmented Reality, the experience was distributed as both an in-store retail experience and across a variety of online channels. Each unique experience featured a connection to the next, delivering a fully immersive journey through snow-laden forests and into the enchanted world of the Snow Fairy.
LUSH made headlines this year for taking the decision to step back from major social media platforms. The immersive Snow Fairy experience provided an opportunity for digital brand engagement which isn’t reliant on social media. In collaboration with Aircards, the LUSH team showed considerable innovation in bringing the experience to life for their audience using WebAR.
Aircards is an agency specializing in the development of Web-based Augmented and Virtual Reality experiences, with a highly talented in-house team of WebAR/VR developers, 3D artists, project managers and creatives.
Providing an end-to-end service that includes consulting, ideation, design, development, hosting and analytics, Aircards is dedicated to ensuring they are at the forefront of innovation in the web-based immersive technology sector.
The LUSH experience was powered by 8th Wall; the award-winning computer vision software company and market leader in providing WebAR developer tools.
Electric/City is a new “cyberpunk” digital environment inspired by and celebrating the 25th anniversary of Pokémon that will allow shoppers to buy limited edition Charli Cohen garments
We're excited to welcome new talented WebXR developer, Wilson Fanestil to the Aircards team. Wilson joins our existing New York based development team, working on the many innovative AR/VR experiences that are in active development.
The year of 2020 has shown the world that connectivity is more important now than it’s ever been. For the holiday season, Verizon Media launched a commerce campaign, “30 Days of Savings,” in conjunction with Walmart, which showcased a new holiday promotion across its unified commerce content platforms throughout November and December.