LUSH Snow Fairy AR Experience Delights Shoppers

Working with Aircards, LUSH provided their audience with the unique opportunity to immerse themselves fully in the world of the Snow Fairy this Holiday season. 

The LUSH “Snow Fairy” WebAR campaign featured three unique experiences; a personalised gifting flow; a Holiday-themed face filter and a fully immersive portal environment. 

Leveraging the cross-channel power of Web-based Augmented Reality, the experience was distributed as both an in-store retail experience and across a variety of online channels. Each unique experience featured a connection to the next, delivering a fully immersive journey through snow-laden forests and into the enchanted world of the Snow Fairy. 

The experience was activated through in-store QR codes

LUSH made headlines this year for taking the decision to step back from major social media platforms. The immersive Snow Fairy experience provided an opportunity for digital brand engagement which isn’t reliant on social media. In collaboration with Aircards, the LUSH team showed considerable innovation in bringing the experience to life for their audience using WebAR.

About Aircards

Aircards is an agency specializing in the development of Web-based Augmented and Virtual Reality experiences, with a highly talented in-house team of WebAR/VR developers, 3D artists, project managers and creatives.

Providing an end-to-end service that includes consulting, ideation, design, development, hosting and analytics, Aircards is dedicated to ensuring they are at the forefront of innovation in the web-based immersive technology sector. 

The LUSH experience was powered by 8th Wall; the award-winning computer vision software company and market leader in providing WebAR developer tools.