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LUSH Virtual Bathroom Experience Goes Live

June 14, 2022

We’re very excited to launch a new WebXR experience with cosmetics giant, LUSH. The Virtual Bathroom experience is a fully immersive 3D environment which features five unique bath bomb products, each with their own distinctive bathroom theme and a variety of interactive touchpoints. 

Users can tap to cycle through each stylish bathroom theme, as well as drop their very own 3D Bath Bomb into the bath water within the virtual scene. An eCommerce product integration was used to direct users to associated Bath Bomb product page. 

LUSH are well-known for launching innovative digital experiences, having previously launched a series of Web-based Mixed Reality experiences at Christmas for their Snow Fairy campaign. 

The series of Holiday themed experiences included the Snow Fairy immersive portal, virtual gifting and festive custom WebAR face filter.