Augmented Reality technology is progressing so quickly that it's sometimes hard to keep up. It seems there is a new development every few months that provides bigger and better marketing options for brands of all sizes. The latest development, however, is a big one!
Embedded AR is drastically changing how Augmented Reality experiences are viewed. It's providing a plethora of benefits: improved visibility, increased engagement, increased dwell time, and much more.
But what exactly is Embedded AR, and how is it different from the now widely popular Web AR?
Web AR and Embedded AR are not completely different technologies. In fact, Embedded AR is a type of Web AR. Let us break it down for you…
Web AR is web-based Augmented Reality. Instead of requiring an app like AR of the past, Web AR delivers the AR experience through a web browser. Omitting the need for an app was a huge innovation in the AR world, making AR far more accessible to brands of all sizes and to users alike.
To access the AR experience, users simply point their smart device's camera at an Augmented Reality QR code or trigger or tap a link to automatically activate the experience. The experience opens in a microsite, similar to a landing page. Users then enjoy and interact with the AR content from that microsite.
It couldn't be any quicker or easier. Or could it…
Embedded AR is also known as Inline AR. As both names suggest, the AR experience is embedded or "in line" with other content. That means users can access the experience without ever leaving the parent site.
So, Embedded AR is still web-based, but there's no redirection to a microsite. Why that may seem like a small difference, it has a big effect on multiple analytics and processes.
By keeping customers on-page, Embedded AR:
Embedded AR is expected to make the biggest splash in the worlds of e-commerce and retail. Although, there are some very enticing Embedded AR use cases for bloggers and other content-rich websites as well.
Another reason Embedded AR is such a big deal is because it's a huge step towards a 3D web world. The web is primarily 2D, with only images, gifs, and videos providing depth and movement. Augmented Reality adds a whole other dimension.
And with that new dimension comes interactive, engaging, informative, and fun content.
Websites can even elevate existing pages and content by integrating new 3D Augmented Reality experiences and elements. Whether it's a home page, product page, or blog post, Augmented Reality will engage users like only 3D can.
Aircards is a well-established leader in the Augmented Reality marketing community. We provide several Augmented Reality services, including AR Print Marketing, AR Product Packaging, AR Events, and, of course, AR E-commerce.
Contact us today to learn more about how Embedded AR can take your website or web store to the next level.
Saying Augmented Reality will help marketing is an understatement. Augmented Reality is already changing the marketing world, making it more effective than ever before. New technology makes AR accessible to businesses of all sizes, with endless possible applications. Sound too good to be true? Well, it’s reality.
With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions.
We all know augmented reality marketing is cool, but is it really effective? Are marketers jumping at the new shiny toy, or is AR actually a valuable marketing tool? All of the above is true. AR is the new shiny toy that has proven itself to be an effective, valuable marketing tool. And it’s really cool! Marketers are jumping at it for good reasons, and we’ll tell you why.