Welcoming Peter Wade: Former EssenceMediacom Global CFO Joins Aircards as Chief Financial Officer

We're excited to share that Peter Wade, former Global Chief Financial Officer of EssenceMediacom, has joined Aircards as our new Chief Financial Officer.

This appointment marks a significant milestone for business. It comes at a pivotal time, following our recent strategic growth investment from Foresight Group, and sets us up for a new phase of scale and global expansion.

A Leader with Global Agency Experience

Peter brings with him a wealth of leadership experience from some of the world's largest creative and media networks. Most recently, he served as Global CFO of EssenceMediacom, where he oversaw financial operations across their entire global footprint.

His career also includes senior roles at J Walter Thompson, RKCR/Y&R, Mercier Grey and M&C Saatchi, where he acted as a trusted advisor to boards and CEOs, steering financial, commercial and operational performance at the highest level.

This impressive track record makes Peter uniquely equipped to help Aircards scale effectively and deliver innovation at a global level.

CFO Across the Full Business Portfolio

Peter's remit at Aircards extends across our entire business portfolio, covering:

• Aircards Studio: immersive creative and production
  
  
• Invisionary Media: AI and AR-powered digital out-of-home displays
  
  
• Metalitix™: spatial analytics platform
  
  

As CFO, he will oversee financial strategy and operational performance across these divisions, ensuring the business is positioned to grow sustainably while continuing to push the boundaries of immersive technology.

In Peter’s Words

Commenting on his new role, Peter Wade, CFO at Aircards, said:

“I’m very proud to be joining the team at Aircards at this exciting time in their development. I’ve been amazed by the quality of their work in the areas of AR/VR and immersive experiences which is genuinely world-class and by the drive and enthusiasm of all of the team. They already work with global brands such as Diageo, Red Bull and Unilever, a client list that most companies would die for and recently agreed a strategic investment from the private equity group Foresight which will help supercharge their growth in the next few years. Exciting times ahead!”

A Strategic Step Forward

Euan Jarvie, Executive Chair at Aircards Studio, added:

“We are delighted to welcome Peter to the Aircards leadership team at this exciting time in our journey.
With the investment from Foresight Group and the continuing demand for our world class AR creative outputs we are well placed to accelerate Aircards business into new markets and new platforms. Peter brings a huge amount of international management expertise and experience that will certainly benefit the business and our teams from day 1.”

Looking Ahead

This hire strengthens Aircards' leadership team as the company expands internationally and continues to deliver award-winning immersive experiences for brands including Louis Vuitton, Hugo Boss, Nike, Diageo and Unilever.

With Peter's expertise and the support of Foresight Group, Aircards is entering a new chapter, one where financial strategy, creative innovation and global scale come together to set new benchmarks in immersive technology.