Saying Augmented Reality will help marketing is an understatement. Augmented Reality is already changing the marketing world, making it more effective than ever before. New technology makes AR accessible to businesses of all sizes, with endless possible applications. Sound too good to be true? Well, it’s reality.
Augmented Reality marketing offers an interactive experience to users and customers. The boring definition is it adds digital data to the real world, which alters or “augments” the space around the user. The exciting translation is YOU CAN DO THIS:
Augmented Reality essentially turns any form of advertising into a brand experience. From print marketing to OOH advertising, it optimizes the benefits of traditional marketing. And we’re not talking about a small improvement; we’re talking about significant, trackable leaps that we will discuss soon. AR also has unique benefits, like being able to virtually try on products.
Benefits of Augmented Reality:
Are you still asking, “Will Augmented Reality help marketing?” If you’re still not convinced it’s a resounding yes, let’s take a closer look at the last two bullet points in the above list. While other types of digital marketing offer real-time analytics, they aren’t getting the same impressive data.
Case study after case study is showing engagement and click-through rates that are double… wait, that’s not right… triple… no, that’s not right either… several times that of other print and digital marketing. Yes, that’s right: several times. Print marketing, for example, garners an average engagement rate of 3-7%. AR print marketing, on the other hand, boasts engagement rates of 35-45%.
True to its name, Augmented Reality can augment any marketing strategy you are already familiar with. Simply add “AR” to your marketing idea, and you’ve just boosted your idea to the next level:
Since you’re adding digital information to the real world, the possibilities are only limited by your imagination. Whether you’re making business cards or launching a virtual Live Event, Augmented Reality can help your marketing campaign. Like we said, Augmented Reality is already changing the marketing world for the better. Are you going to change with it?
Aircards is a pioneer in Web AR marketing. We have helped brands like Boot Barn, Pot Noodle, The Motley Fool, Jackson Hogg, and many more. We can help you too. We can customize experiences for your brand and your budget. Contact Us today to learn how to integrate Augmented Reality into your next marketing campaign.
Augmented reality (AR) is a technology with unlimited potential, especially in the field of gaming and entertainment. But, so far, AR and virtual reality (VR) experiences have primarily been limited..
With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions.
We all know augmented reality marketing is cool, but is it really effective? Are marketers jumping at the new shiny toy, or is AR actually a valuable marketing tool? All of the above is true. AR is the new shiny toy that has proven itself to be an effective, valuable marketing tool. And it’s really cool! Marketers are jumping at it for good reasons, and we’ll tell you why.