Will Augmented Reality Help Marketing?
October 13, 2020
Saying Augmented Reality will help marketing is an understatement. Augmented Reality is already changing the marketing world, making it more effective than ever before. New technology makes AR accessible to businesses of all sizes, with endless possible applications. Sound too good to be true? Well, it’s reality.
What is Augmented Reality Marketing?
Augmented Reality marketing offers an interactive experience to users and customers. The boring definition is it adds digital data to the real world, which alters or “augments” the space around the user. The exciting translation is YOU CAN DO THIS:
Benefits of Augmented Reality
Augmented Reality essentially turns any form of advertising into a brand experience. From print marketing to OOH advertising, it optimizes the benefits of traditional marketing. And we’re not talking about a small improvement; we’re talking about significant, trackable leaps that we will discuss soon. AR also has unique benefits, like being able to virtually try on products.
Benefits of Augmented Reality:
- Powerful storytelling & branding
- Interactive & engaging customer experience
- Instant product & service information
- Virtual “Try on” and “Try Out” products from anywhere
- Upgradable and Editable content
- Engaging call to action
- Improved customer loyalty
- Real-time AR data analytics
- Unprecedented engagement, click-through, and conversion rates
Augmented Reality Data Analytics
Are you still asking, “Will Augmented Reality help marketing?” If you’re still not convinced it’s a resounding yes, let’s take a closer look at the last two bullet points in the above list. While other types of digital marketing offer real-time analytics, they aren’t getting the same impressive data.
Case study after case study is showing engagement and click-through rates that are double… wait, that’s not right… triple… no, that’s not right either… several times that of other print and digital marketing. Yes, that’s right: several times. Print marketing, for example, garners an average engagement rate of 3-7%. AR print marketing, on the other hand, boasts engagement rates of 35-45%.
Types of AR Marketing
True to its name, Augmented Reality can augment any marketing strategy you are already familiar with. Simply add “AR” to your marketing idea, and you’ve just boosted your idea to the next level:
- AR Print Marketing
- AR OOH Advertising
- AR E-Commerce
- AR Product Packaging
- AR Live Events, Tradeshows, and Conferences
Augmented Reality Marketing Strategy
Since you’re adding digital information to the real world, the possibilities are only limited by your imagination. Whether you’re making business cards or launching a virtual Live Event, Augmented Reality can help your marketing campaign. Like we said, Augmented Reality is already changing the marketing world for the better. Are you going to change with it?
Aircards is a pioneer in Web AR marketing. We have helped brands like Boot Barn, Pot Noodle, The Motley Fool, Jackson Hogg, and many more. We can help you too. We can customize experiences for your brand and your budget. Contact Us today to learn how to integrate Augmented Reality into your next marketing campaign.