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What is Augmented Reality Marketing?

July 17, 2020

Augmented Reality is the newest trend in marketing that is quickly turning into a mainstay. Augmented Reality marketing combines elements of print and online advertising, elevating traditional strategies to a whole new level. The latest AR technology is accessible to small businesses, opening the doors that were once closed to all except the biggest of brands. 

What is Augmented Reality?

To understand Augmented Reality marketing, you must first understand what augmented reality is. There are many misconceptions about augmented reality, the biggest being that it is the same thing as virtual reality. Virtual reality immerses the user in a virtual world; whereas, Augmented Reality inserts digital elements into the real world, altering or “augmenting” the space around a person. 

what is augmented reality marketing?
What is Augmented Reality?

Perhaps the most famous example of Augmented Reality is Snapchat custom AR filters. You know the droopy dog ears and panting tongue you can add to your face? That is Augmented Reality. It’s taking a real-life scene and adding digital elements in real-time and real-space using a device’s camera. Essentially, a device becomes a viewfinder to see an augmented world someone created. And that ‘someone’ can now be your business.

So, What is Augmented Reality Marketing?

Augmented Reality marketing is the use of AR technology to connect with your customers by providing an experience, not just an advertisement. It is considered superior to other strategies in regards to branding and building customer loyalty because it is a two-way interaction between brand and customer. 

But, Don’t You Need an App for Augmented Reality Marketing?

No! That is why AR marketing is so accessible to all businesses, big and small. The latest technology is known as Web AR and does not require the user to download an app. Which means it does not require the business to invest in app creation. Users simply point their device’s camera at the augmented reality QR code, and the experience will automatically launch. It couldn’t get any easier!

Benefits of Augmented Reality Marketing

One of the biggest benefits of Augmented Reality marketing is its ability to engage the customer. The biggest challenge for any brand is to connect with its audience. By creating a fun, interactive, and informative experience, you can leave a lasting impact on the customer. AR marketing is also completely trackable. So, you don’t have to wonder if your marketing investment is paying off since you have a complete analytics dashboard to track your success. 

Pretty much any traditional marketing strategy can be enhanced with AR. Augmented Reality Marketing Services include:

  • AR Out-of-Home Advertising (OOH)
  • AR Print Marketing
  • AR Product Packaging
  • AR E-Commerce
  • AR Live Events, Trade Shows, and Conferences
  • and more!

Breaking New Ground

The sky is the limit to AR marketing. Or rather, it is only limited by your imagination. Boot Barn AR marketing campaign transformed a postcard into a portal to the Wild West, and Pot Noodle created an entire Augmented Reality Careers Fair.  If you can dream it, Aircards can make it a reality… an augmented reality, that is.

Contact Aircards today to learn more about augmented reality marketing.

Read Next: How Can Businesses Use Augmented Reality?