Thoughts, news and breakthroughs from the studio floor

Marketing is all about making an impression. It’s about standing out amongst your competition and connecting with your audience. And, if it’s really good, marketing is a way for customers to experience and engage with your brand.

Augmented Reality is changing how we experience the world around us. By combining digital elements with the real world, we can learn more, experience more, and enjoy more, whether at home or afar. The tourism industry is taking advantage of all Augmented Reality has to offer.

There are a lot of letters being tossed around in the world of reality-enhancing technologies: WebAR, WebVR, WebXR. What are the differences?

Live Events no longer have to be anchored to a physical location. With Augmented Reality, brands can reach wider audiences with an immersive experience. From exhibitions to conferences to product launches, Augmented Reality live events are growing in popularity.

With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions.

2020 AR market predictions were greatly underestimated due to the pandemic’s sudden push toward virtual alternatives. Now in 2021, Augmented Reality is expected to continue to grow at an accelerated rate.