Live Events no longer have to be anchored to a physical location. With Augmented Reality, brands can reach wider audiences with an immersive experience. From exhibitions to conferences to product launches, Augmented Reality live events are growing in popularity.
AR live events deliver a replacement experience that your audience can enjoy from home. With conferences canceled worldwide from the pandemic, many brands adapted with AR and were quickly rewarded. The benefits include:
Many brands turned to AR live events out of necessity but have realised the continued value. As you can see in the following examples, the AR alternatives proved to be just as good (or better!).
Smyle Creative augmented a live-stream event with 3D product demonstrations. Attendees could scan on-screen Augmented Reality QR codes to view products within their own environment. Thus, they could interact with Samsung’s latest and upcoming product line. Users could “place” the featured products on their desks or in their offices, and enjoy other fun digital elements, too.
With their live expo cancelled, Nutanix turned to Augmented Reality. Attendees could “walk through” the booth and access multiple information videos. With a click, they could learn more about Nutanix’s services and easily access other information. The AR live event was intriguing, informative, and impactful!
Pot Noodle’s AR Career Fair outshined previous years’… by a lot! The event reached over 2.4 million people with more than 17,000 users. They received a 500% increase in job applications from previous live events with more than 2,000 applications. Needless to say, it was a huge success; though, Connie Stovell, assistant brand manager of Pot Noodle, was happy to say so herself.
"After having to cancel our on-campus alternative careers fair, we thought that executing an exceptional virtual experience to replace it would be tough in the 6-week timeframe - but working with Aircards was super slick and made the whole process so easy! The quality of the experience was seriously impressive, and we've had lots of positive feedback from students who tried it out. The experience has been praised internally, and we received more applications than ever before — a 500% increase!" - Connie Stovell, Assistant Brand Manager - Pot Noodle
As a leader in the tech world, Dell Technologies couldn’t let a pandemic stand in the way of their digital universe. They engaged Aircards to recreate what was intended to be an in-person experience room at an international conference. Aircards created a digital room instead, which could pop up anywhere users were around the world.
Users could enter the Augmented Reality portal with 360-degree views of a digital universe. It was truly a futuristic experience that embraced Dell Technologies’ brand image and highlighted their capabilities.
Aircards provided solutions for all of the above live events. We can help take your brand to the next level, too. Contact Us today for a free demo and no-pressure consultation.
Saying Augmented Reality will help marketing is an understatement. Augmented Reality is already changing the marketing world, making it more effective than ever before. New technology makes AR accessible to businesses of all sizes, with endless possible applications. Sound too good to be true? Well, it’s reality.
With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions.
We all know augmented reality marketing is cool, but is it really effective? Are marketers jumping at the new shiny toy, or is AR actually a valuable marketing tool? All of the above is true. AR is the new shiny toy that has proven itself to be an effective, valuable marketing tool. And it’s really cool! Marketers are jumping at it for good reasons, and we’ll tell you why.