Marketing is all about making an impression. It’s about standing out amongst your competition and connecting with your audience. And, if it’s really good, marketing is a way for customers to experience and engage with your brand.
That’s what Augmented Reality achieves:
Since AR marketing merges digital elements with the real world, there are endless possibilities for marketing campaigns. We’ll dive into several AR marketing ideas but first, let’s run through a couple of quick definitions.
Web-based Augmented Reality, or Web AR, is an app-less technology. Users no longer need the patience or desire to download an app to enjoy an AR experience. Instead, they can simply tap a link or point their smartphone’s camera at an Augmented Reality QR code. The AR experience automatically launches, and within seconds, they are immersed in an augmented world.
Augmented Reality overlays digital elements in a real-world environment. For instance, through your phone’s screen, you can see a dinosaur on the actual street in front of you. The digital elements in an Augmented Reality experience can be 2D or 3D, or a mix of both.
Deciding between 2D vs. 3D Augmented Reality depends on your goals. Both are very effective with 35%+ engagement rates. However, with 5G Augmented Reality essentially removing speed constraints, we expect to see more 3D AR marketing.
With 5G and 3D AR marketing on the rise, let’s take a look at several ideas that could work for your brand.
While 2D AR cards are exceptionally cool, you can warrant an even bigger “Wow!” with 3D AR business cards. As you can see in the above example, recipients can’t help but feel like Obi-Wan Kenobi receiving an important message. These futuristic business cards will show potential clients you’re ahead of the competition.
We’ve all heard how our eyes are bigger than our stomachs. With Augmented Reality, you can take advantage of that concept by “placing” scrumptious food in front of your patrons. By pointing their phones at your AR-elevated menus, guests will be tantalized by 3D dishes. Just be sure to have extra to-go boxes on hand!
Instead of telling potential clients about your products or services, you can show them. This architecture firm used 3D Augmented Reality to highlight their commercial capabilities. Your brand can do the same, whether promoting clothing or wine, toys or cars, a shop or amusement park—the sky’s the limit!
The beloved chocolate brand Kinder used aisle product tags to transport shoppers to Africa. Any brand can do something similar with product packaging. Here are some Augmented Reality marketing ideas for product packaging:
Here is another great example of AR product packaging:
The Good Crisp Company brought holiday cheer to their customers this season with AR. With 3D Augmented Reality, their chip canisters turned into a Winter Wonderland. Kids (and adults!) got a special message from Santa and could take a selfie with him. It was a meaningful way to connect with their customers and was highly sharable.
Michelob Ultra brought a pop-up beer tent to their customers. Wherever they are, customers can escape to beautiful Yosemite while enjoying a cold one through this amazing AR experience. Experiences like this can be accessed through posters, billboards, or even storefront walls, like this AR vending machine.
When their in-person careers fair was cancelled due to the pandemic, Pot Noodle & Gradbay turned to a virtual alternative. And it was more successful than previous events! The results:
Exhibitors at the virtual event gained far more exposure than they would have in-person. It certainly opened their eyes to the possibilities, as it is now with many other brands. The pandemic forced people to virtual events out of necessity, but now they’re sure to continue based on their success.
As we said, the possibilities are endless. But endless possibilities can make it difficult to land on one campaign. So, here are some links for more Augmented Reality marketing ideas based on type and industry.
Another great place to start is with an existing marketing campaign. You can take your existing print marketing, product packaging, etc. and elevate it with Augmented Reality. It’s an easy and effective way to get the ball rolling. Feel free to contact us to discuss your ideas.
Though Augmented Reality is most commonly associated with gaming, there are Augmented Reality solution providers that specialize in marketing. Aircards is one such provider. Our talented team has worked with local brands as well as international brands, like Dell, Bon V!V, The Motley Fool, and more. We can help you develop your Augmented Reality marketing ideas, too.
For a free demo and a no-pressure conversation, Contact Us today.
Saying Augmented Reality will help marketing is an understatement. Augmented Reality is already changing the marketing world, making it more effective than ever before. New technology makes AR accessible to businesses of all sizes, with endless possible applications. Sound too good to be true? Well, it’s reality.
With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions.
We all know augmented reality marketing is cool, but is it really effective? Are marketers jumping at the new shiny toy, or is AR actually a valuable marketing tool? All of the above is true. AR is the new shiny toy that has proven itself to be an effective, valuable marketing tool. And it’s really cool! Marketers are jumping at it for good reasons, and we’ll tell you why.