With engagement rates consistently over 35%, Augmented Reality is gaining a lot of traction in the marketing world. Brands of all sizes are jumping at the opportunity to add Augmented Reality to their digital marketing strategies. They understand that customers want Augmented Reality and that it successfully turns that interest into conversions.
Augmented Reality marketing is more accessible to brands than ever before. Brands no longer have to create an app to provide an AR experience. Instead, they can use Web-based Augmented Reality—an app-less and headset-less technology. With Web-AR, consumers can use their device’s standard camera to view the digital elements in their real environment. Customers simply click on a link or point their camera at a QR code to activate the AR experience.
The app-less experience is more affordable to brands and much easier for customers to access. Brands no longer have to invest in an app. More so, brands no longer have to convince customers to open or even download an app to partake in their AR campaign. It’s a win-win situation where both brands and customers enjoy big benefits.
Customers like Augmented Reality so much, they are willing to PAY MORE for a product if they can experience it through Augmented Reality. A study conducted by Interactions Consumer Experience Marketing discovered that marketer’s dream-come-true as well as the following:
All of those percentages add up to one obvious truth: customers WANT Augmented Reality. But does the investment pay off for the brand? The simple answer is yes, but let’s take a look at some case studies to support that claim.
We’ve already mentioned consistent engagement rates over 35%, but there’s other appealing analytics as well. Here’s a quick rundown of a few of our Augmented Reality case studies:
Your Augmented Reality marketing strategy can use several different methods, depending on what’s best for your brand and your goal:
To learn more about any of these Augmented Reality services, please contact Aircards today. As you’ve seen in our above case studies, we develop effective Augmented Reality campaigns with proven results.
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