Thoughts, news and breakthroughs from the studio floor

Along with providing a rich user experience, Augmented Reality boosts the perceived value of brands and products. Many analytical metrics help companies measure this perceived value and whether the...

New project release: Immersive virtual expo booth in Web AR for Cloud-Computing giant Nutanix which can be activated anywhere on the globe. With their global events and conferences cancelled due to the pandemic, Nutanix teamed up with key Dubai-based partner CXO Strategies and Aircards to deliver an entirely virtual expo experience using web-based Augmented Reality.

We're delighted to welcome Joseph Guercio as our new freelance Sales Representative. Joseph has significant experience overseeing Business Development of their clientele through emerging technologies, data analytics and new customer acquisition. He brings nearly 10 years of experience with Fortune 500 companies throughout the United States including functions in Supply Chain, Business Intelligence and Product Development.

BON V!V Spiked Seltzer worked closely with WebAR agency Aircards to create an innovative Out-of-Home advertising campaign in Los Angeles and San Diego.

Today's consumer product packaging is being transformed by a mixture of sophisticated and exciting technology's. When you combine technology with product packaging design, you get what is called Connected Packaging. But what lies within connected packaging and how will it transform the way in which brands engage customers? In this Ultimate Guide to Connected Packaging, we’ll look at the different aspects that make up connected packaging from Augmented Reality to Analytics and everything in-between.

Augmented Reality is the newest trend in marketing that is quickly turning into a mainstay. Augmented Reality marketing combines elements of print and online advertising, elevating traditional strategies to a whole new level. The latest AR technology is accessible to small businesses, opening the doors that were once closed to all except the biggest of brands.