Thoughts, news and breakthroughs from the studio floor

The tourism industry was hit hard in 2020 and has since been trying to adapt and overcome. To stay connected and adjust to new public regulations, many in the industry turned to Augmented Reality. And now, as we see the light at the end of the Pandemic tunnel, the tourism industry is preparing for the flood gates to open, using AR to guide the waters their way!

Leveraging Mixed Reality events with Aircards, SFU was able to deliver an engaging and fully virtual version of their annual StreetFest! event, a community street festival hosted every year by SFU and neighboring UniverCity community groups.

You’ve done your research and realized the value of Augmented Reality marketing. Now, you want to add it to your digital marketing strategy but aren’t sure which AR marketing method is best for your business. In this article, we will review the different types of Augmented Reality marketing to help you determine the best fit.

Digital marketing experts are chomping at the bit as 5G rolls out, clearing the way for bigger and better Augmented Reality advertising.

Marketing is all about making an impression. It’s about standing out amongst your competition and connecting with your audience. And, if it’s really good, marketing is a way for customers to experience and engage with your brand.

Augmented Reality is changing how we experience the world around us. By combining digital elements with the real world, we can learn more, experience more, and enjoy more, whether at home or afar. The tourism industry is taking advantage of all Augmented Reality has to offer.